Small-time business owners often neglect the idea of having a logo for their startup business. This is because they do not understand how it impacts and what wonders can it do to their business. This is why it’s so important to know and learn what are the key benefits of having a professionally designed logo.
What makes professionally designed logo?
A professionally designed logo is a well-thought, thoroughly processed design. It’s not just a mere symbol or a character that has no underlying meaning. A professional logo is a product of a highly technical process and deep understanding. It brings out the real message and identity of the brand. It speaks volumes, even the colors, and the typography.
There are two types of logo designs: Descriptive and Non-descriptive. And you may ask, what’s good for my business? And how can I maximize it? Let’s discuss it further.
Below are the 5 reasons why the logo is so important for your small business.
5 reasons why logo is so important
1) Catches up great impressions
A well-thought-designed logo doesn’t just look good in everyone’s eye, it creates a strong impression. And in business, strong impressions lead to great deals. This is what all business owners aim for — to gain great deals. Why miss the opportunity?
Did you know that 86% of small business owners who started their own brand do not include logos in their business plan? And most of them fail.
2) Proof of legitimacy and professionalism
With a strong brand impression, people will not get hooked on eye-worthy colors and shapes. People do business with people who have a strong presence of professionalism, and a good logo can do this trick.
The logo is one of the most crucial elements in marketing and this people often forget and misunderstood it. In my previous post, I shared common business mishaps small-time business owners do.
In an article published by Entrepreneurs magazine, businesses that lack authenticity will fail. This is because, with the advent of social media platforms, people are bombarded with a lot of shitty information that impacts their buying behavior.
With that, people want brands that are authentic where they can easily connect themselves with. This is why influencer marketing is such a trend in the digital marketing arena. Now, you would ask, “How does this connect with my logo?”
Let’s go back to #1, a professional logo ‘catches up great impression.’ By that, it means when you have a strong brand online people will follow you and because you have utilized your presence very well, very likely people will get engage with your brand.
4) Builds emotional attachments
A carefully crafted logo attached to all your branding builds a hefty of emotional attachments to your target audience. Think about Coca-Cola, McDonald’s, Jollibee. Can you feel that sense of emotion by just merely looking at their logo or by just reflecting on reading its names? Can you feel that happiness? Can you feel that love? Can you feel that childhood in you? Yes.
5) Makes your brand standout
First and foremost, your logo is the face of your business. No one wants an ugly face, so, is your business. If your logo is that bad, no one wants to deal business with you. That’s really harsh talk there.
In today’s modern marketing, design is a crucial part of all your marketing strategy and that includes a good logo taste. We are in an era where information and design are so easy that many people get it so irrelevant. And because every bit of information is everywhere and is basically free, business owners tend to get hooked on that snares of irrelevant design principles and myths.
Without carefully studying the in-depth process of logo design and how it impacts the core of every business, a logo can be a huge factor in putting your business into the dump.
So, what logo design should I choose? Descriptive or Non-Descriptive
A study of around 600 logos shows which kind is the most effective – descriptive or non-descriptive logo. This study will help us identify which type of design is suitable for the kind of business we’re into. Let’s take it a little deeper.
It’s a logo design that includes textual or visual design elements or a combination of two that clearly communicate the type of product or service a brand is marketing. In other words, it’s a type of logo design that says what it sells.
A great example is the logo of Burger King. The name “Burger King” is sandwiched with two burger buns. They sell burgers, so they are King on it. And their logo says it all.
What is a non-descriptive logo?
The non-descriptive logo is a type of logo design that doesn’t give any hint of what the company does. The elements on the design usually do not relate to what services it offers, sells, or buys. Some called it abstract logos.
Think about Coca-cola. If this brand isn’t famous, can you see any drinks there? Can you think anything that it’s a soft drink? No.
What’s should I choose
Since you are just starting your business, the most common and highly recommended for startup businesses is descriptive logos.
According to the study, descriptive logos are effective for startups as this type of logos needs no further explanation to the brand message your business wants to convey. Let’s go back to the Burger King logo. It’s obvious that they sell burgers and they want to be King for that. That’s pretty much it.
In my five years creating logos for brands, what I saw as effective for small businesses is descriptive.
While descriptive logos are really obvious, non-descriptive tends to be more abstract in nature and are more popular for famous, established brands. Why? Because this type of logos gives a more unique identity and that exactly relates to the type of business they are doing.
Still undecided and confused about what to take on upscaling your business logo? Do you need help in deciding what proper design type? Or need someone to talk about your business upgrade? What are your plans? Let’s talk.
My odd coffee routine changes the way I see life. A work-from-home coffee journal that makes me realize life’s biggest wonders.
Working from home gives a lot of advantages to almost every employed individual around. It doesn’t just give a luxury of time for yourself but it gives you some sort of comfort — the commute hassles, the tardiness fears, the boss’ pressures, and a lot more stressors are somehow lessen or, luckily, crashed out.
I kind of developed a certain pattern working from home for about half a year now. My coffee routine dramatically changed.
The casual waking-up coffee sess now an afternoon break
Usually, I would have my coffee right after fajr (Islamic morning prayer), and it’s normally around 4:30 am. That’s on normal working days — well, before the pandemic. It’s the time I read my favorite book and sometimes writes a few lines of poetry for my Instagram or a short journal, like this.
That routine changed when I started working from home. And maybe because I also moved back to my home country, the Philippines, where I live in a different time zone that I used to clock for several years — I just came home eight months ago from the Middle East.
Now that my sleeping routine has changed, so did my coffee. Even on a humid afternoon in the metro, when I wake up at 11:30 am, coffee is waving.
Here are the the 3 Best Lessons I’ve Learned Working from Home:
1.) It helped me become more creatively productive
As a creative person, I tend to be more focused and more sound when I am left alone. Unlike in the office environment that I have to attend to other unnecessary tasks that are sometimes out of my responsibilities.
Another factor that adds up to my productivity is that I can cook and eat fresh food at any weird time I want. Plus, you got to share it with your loved ones.
2.) Flexibility is key
When you have the idea in your mind that your schedule is flexible, it gives more room to your brain on digesting other functions. I believed it’s a contributing factor to becoming more comfortable in terms of measuring the bar on your daily productivity.
What’s best is that you don’t have to worry about heavy traffic and missed your workout routine.
To me, flexibility is a huge deal because, in the office setting, I can’t just easily walk out whenever it’s prayer time. As a Muslim, my day is set to have a five-times-prayer on my to-do list.
3) Working from home is not for everyone
Of course, working from home is a great positive deal. But it doesn’t mean it’s always the best choice. No — not for everyone.
Many of my friends still prefer to work in the office than in their pajamas. I asked them ‘why’ and here are some of what they have to say:
“I always prefer working from the office because I tend to be more acquainted with my tasks on my office desk than on my laptop.”
—Marie Claire, Office Clerk.
“I miss having coffee with my workmates after office. That kind of moment makes me more feel in love with my work and become more productive.”
— Patrick, Designer
My close friend Zaprollah who was just recently hired and currently onboarding training at home for a BPO company, says:
“I prefer having training in the office than on laptop because all my training mates are new and unfamiliar to me, specially the trainer. It’s always great to be talking to someone fact-to-face so I can easily understand and comprehend them based on their facial expressions.”
How did this pandemic affects your work routine?
Statista, a leading provider of market and consumer data, recorded an unprecedented scale of people losing their jobs. The recent data shows the global record of around 114 million jobs were lost in 2020.
Fortunately, while tens of millions of people are losing their jobs, thousands of people are also taking advantage of the pandemic by starting up their own small businesses.
If you’re one of those affected by the pandemic, or maybe you’re tired of working from home for other people and are wondering if you can also work on your own, maybe it’s about time to really fasten your seatbelt. It’s not really that hard as you think.
I know a lot of people who used the advantage of this pandemic and turned their frustrations into a profitable business. Like for example this one great story of a milk tea aficionado who turned her cafephilia into her own cafe house. Yes, you’re right. She created the milk tea business right in the wake of this pandemic.
So that’s it! I hope I have helped you clear out your mind on something that’s bothering you at the moment, your work or your business. You, how are you dealing with this pandemic and what are the lessons you’ve learned so far?
Share your thoughts in the comments and let’s see what others have to say. In the meantime, I am sending you my warmest congratulations for you have come this really far even in this great adversity. Life is indeed a beautiful thing to have when we know how to handle it with passion and love. No matter what challenges would come, we’re resilient enough to conquer the world.
This is Qassim and have a great day everyone. Please take care. Always!
The Philippines is home to millions of solid cafephiles and milk tea aficionados. Among all of Southeast Asia, the Philippines ranked second of the most number of milk tea drinkers. In 2019, a survey conducted by GrabFood found out that Filipinos consume an average of five cups of milk tea in a month. GrabFood recorded a tremendous 3,000% increasing average growth of milk tea orders in that year.
According to GrabFood, what’s driving this growth is not just die-hard bubble tea fans who can’t go a week without drinking this sweet treat, but a growing bubble tea fan club in Southeast Asia. The number of bubble tea lovers on GrabFood grew by over 12,000% in 2018 – and there’s no sign of stopping!
With increasing consumer demand, how is Southeast Asia’s bubble tea supply catching up? As of December 2018, GrabFood has close to 4,000 bubble tea outlets from a network of over 1,500 brands – a 200% growth in bubble tea outlets in Southeast Asia. This figure is crazy!
Milk Tea tea growth by percentage in 2018*
>8500% growth from Jan 2018 to Dec 2018
>3,500% growth from June 2018 to Dec 2018
>3,000% growth from Jan 21018 to Dec 2018
>1,500% growth from May 2018 to Dec 2018
>700% growth from May 2018 to Dec 2018
>250% growth from May 2018 to Dec 2018
*Time period: January 2018 to December 2018, or from the time GrabFood was launched. | Source: GrabFood
Not just Philippines, Milk Tea is a global addiction
In a report published by CNN, a recent study shows that the bubble tea industry is expected to grow by almost $2 billion to a whopping $4.3 billion by 2027.
Again, bubble tea or Milk Tea orders in Southeast Asia recorded a 3,000% increase in 2018 alone, while the drink has been popping up in menus outside of Asia for quite some time as well. Some other countries like Germany, for instance, added bubble tea to its McDonald’s menu back in 2012.
How devoted are fans of the drink? Recently in Singapore, when bubble tea shops were ordered to close temporarily to contain the spread of Covid-19, anxious crowds rushed to get their last sweet fix and bid their favorite beverage a temporary farewell. (CNN, reports).
Based on figures we built a brand
On a business side, the data presented is a crazy opportunity to take advantage of. Jiving the hype of the milk tea craze in the urban folks, we believe it’s a great opportunity to bring the madness to the remote provinces – specifically Zamboanga del Norte in the Northern Mindanao.
With a total population of 1.1 million, starting a local business with such demographics is not a bad but rather a great standpoint, plus, Zamboanga del Norte has a thriving economy.
Because there are already milk tea cafes doing good business in the area, we made sure the brand that we’re going to build is something that will scrape out the hyper-provincial mindset of our target market in terms of money spending.
The challenges on building the brand
Starting out the brand, we came up across four major challenges:
The cafe perfect spot. It has to be not far and not inside Dipolog City, one of the densely populated cities in Zamboanga del Norte, where other milk tea businesses thrive. Because of the owners vision to bring the milktea culture to the remote areas on the peninsula, we chose Manukan, the hometown of the owner.
Pricing range that will standout from the competitors. In 2006, a study by National Statistics Coordination Board (NSCB), found Zamboanga del Norte Province to be the Philippines’ poorest province with a poverty incidence rate of 64.6%, an increase from 47% in year 2000 statistical figures. This data is a determining factor that challenged us on pricing Teaste Me products that would suit to the economic standards of the target market.
The cafe theme – the Instagramable feel. Targeting the Gen Zs and the Millennials was a challenge because bringing the milk tea urban culture is quite new to our target market. Or if not new, it’s quite familiar. Meeting their demands can be a heap of a toe – interior design, product designs and packaging. All these can have a tremendous effect on the business of not very well thought at the beginning.
Start-up budget. Our goal was to put-up a milk tea cafe from scratch that is “socialan-but-affordable” with just a limited start-up capital.
Five months ago, we created the brand #TEAsteMe – a local cafe in Mindanao. The mission is to create a local cafe brand that would stand out from the crowd. A not-so-typical “provincial cafe.”
It has to be “makamasa-but-sossy” kind of cafe. Creating the brand was a bit challenging because we don’t know if people would actually bite-in knowing that milk tea culture in the province is yet popular. Given the challenges that we’ve encountered on the first page of the business, we managed to pull the plug off.
TEAste Me is not a fancy cafe. It started with very limited capital. The owner, Maebel D. Bugahod, did not invest much in the interior designs and etc. We invested in creating the story of the brand.
We did not pay for online marketing and media buys. We create our own brand strategy that would catch people’s attention without spending anything. In just a few months, Teaste Me today has already three (3) branches and is one of the most sought-after cafes of all cafephiles in Zamboanga del Norte. And we’re so glad here at Acabo CC seeing how far Teaste Me has come.
A few samples of the social media designs we made for TEAste Me
It’s just pandemic, you’ve got business!
Starting a business is really difficult especially in this time of the pandemic. But it does not mean you don’t have to try. Use the circumstances to be the starting ground for something you are really passionate about.
Like TEAste Me, with a combined knowledge of data and passion, we were able to help the owner build something that she really cares more about than just sipping her favorite milk tea.
Speaking about data, it might sound too technical or something very unfamiliar to you but it’s a very crucial factor to always put on the table when planning out to start your own business. Data determine the flow of your business. It guides you on all the deciding factors in laying out your business development plans.
We are in the modern business world. Everything runs on data. On a scale. And it’s really important to understand how it will affect your business especially when you’re just starting out.
Are you starting out a business? Or are you struggling to focus on onboarding your business? You need help. Here at Acabo CC, we exist to help you grow your own business.
We’re more than happy to help you. Don’t hesitate to reach us. We’re just one call away.
Assalamu alaikum warah matullahi wa barakatuhu! May the peace and blessings of The Almighty be upon us all. (This Might Be My Last Eid In Kuwait – An OFW Story).
I would like to greet everyone a blessed and joyful EID! To all the Muslims, may our du’as and prayers have been accepted and our good deeds have been received.
As a Muslim, It is sad to say goodbye to a lovely friend who just visits us once a year – Ramadhan – for I am not certain if I could be able to see this friend again next year. It somehow makes my heart a little anxious yet grateful and overwhelmed for I know I am so blessed to have hugged this friend again, this year.
It’s my fourth year celebrating Ramadhan and my last Eid in Kuwait now. And as Ramadhan leaves, I am also saying goodbye to this beautiful place I’m already inloved with.
This Eid 2020 (my last Eid in Kuwait), might be my last glance of Kuwait’s gorgeous towers, beautiful sunsets, amazing humans, tasteful kubos, delicious laban. This might be my last eid prayer, my last to hear takbeer, my last salams to my dearest friends, my last sujood – in this land so beautiful. And this writing might be the last and final sweet memory I would keep for the rest of my life.
To a new beginning
I am ought to depart this land as I am only a stranger here. Though I’m leaving, Kuwait will forever be in my heart – something that I can brag about to my kids when I have one so soon. My four years seeking fortune in this place have been a part of my beautiful memories as an expat.
Though it was a rough ride, it taught me countless lessons that mold me who I am today. I could say I become a better person, a better friend, a better employee, a better expat, a better citizen, a better brother, a better son, a better husband, a better Muslim, a better me.
It’s in my fours here in Kuwait that I realized how beautiful life is if you always see the good things in every bad that happens. It is here I see myself how far I have come in the pursuit of a better purpose. It’s within these four years I realized I am worth something. It’s within these four years that I had all the “bests” of my life.
Within those four years, I’ve got the major gifts of my entire life. I fulfilled most of my weird bucket list. I was able to visit Makkah and Madinah. I’ve built beautiful relationships. I’ve learned more about my religion. I become a husband. I become my own boss.
Being an expat is not easy. I may have experienced the “worsts” while working in Kuwait but it doesn’t mean I have regretted coming here.
The truth is, wherever we go and whatever job we may have, there are always goods and bads. It’s entirely up to us how we keep the boat sailing.
I feel bad to my fellow OFWs who have or had the worst experiences of their lives while working here. Those who have the evilest of employers and the worst workmates. It’s sad to see them suffering. It breaks my heart.
As I bid farewell to my fellow OFWs, I wish and I always pray that that we will all be well. Remember that God is always watching us and all those who do us wrong will surely have to pay the consequences one day.
I know we all have a dream. That’s why we are here because we want to achieve something.
To be honest, I’m coming back home having zero in my pocket. What I have is a dream. A dream that I’ve been working on my entire life and I am certain that now is the time to roll up the curtain.
If you’re an OFW, like me, don’t be afraid to go home just because you have saved nothing in your pocket. If you feel like you’re not worth it anymore working here, maybe it’s time for you to move forward. Don’t get stuck. Don’t quarantine yourself on something you are not happy about.
Invest on something you are passionate about. Forget your stressful job. Start your own and one day you’ll say, “I was once an OFW and I will never be going back again.”
Eid Mubarak, beautiful people in all the earth. Have a blessed day and thank you for reading this long post. I’m certain that my last eid in kuwait is such so memorable.
Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness. Because this virus is highly contagious, people needs to isolate at home. Some, no work no pay. If you are one of those people affected by this tragedy and is looking for new ways to earn money, please read on.
Globally, as of 2:00am CEST, 14 April 2020, there have been 1,848,439 confirmed cases of COVID-19, including 117,217 deaths, reported to WHO.
Visit WHO’s realtime updates about Coronavirus pandemic, here.
The world has been warned. Confirmed cases of the virus infection is still rising worldwide. Hence a total lock-down for almost every country. No doubt jobs of all types of industries are affected as people are required to stay at home.
Because of the lock-down, thousands have lost their jobs, many companies shut down, and for those lucky ones, forced to work from home. The pandemic has made working from home a new normal. But for those who lost their jobs, the virus is not the real threat – the food is.
Adapting the real pandemic (not the coronavirus)
Since thousands of companies have shut their operations down because people are forced to stay at home for quarantine, the viral pandemic is not the real threat especially for the low-wage earners.
Luckily if you’re someone who is stuck at home and is finding a new way to sustain your expenses while being quarantined, I’m hoping this post can help you. I’ll be sharing easy-to-follow actionable ways on how to become productive when you’re stuck at home locked-down. All you need is just an internet connection and a computer or a laptop. Please follow the specific guide below.
Disclaimer: Acabo CC is not in any way related/affiliated to the links provided in this posts. If for instance, some links suggested herein offer purchase/s, Acabo CC won’t earn any commission, whatsoever. Links provided are for reference and educational purpose only.
5 Actionable Ways on How To Become Productive During Coronavirus (Covid-19) Pandemic Lock-down
1. Create an Upwork profile
Upwork is one of the world’s best leading freelancing platforms. It’s free and easy to join. Thousands of jobs are posted on Upwork from almost all types of industries around the globe.
How to create an effective Upwork profile:
#1. Complete your profile with all the necessary information about you and your professional background. Include a professional looking profile photo, preferably a clear colored frontal headshot. Please don’t use selfie. Employees don’t hire people with no personalities attached on their profiles. Like hey, who wants to talk with ta ghost?
#2. Showcase you special skill. Upwork has a feature where you can create a special page on your profile that showcases your best skillset. Example: Graphic Design. In this page you can write compelling paragraphs that highlight what sets you apart from other job seekers about Graphic Design jobs. You can also specify an amount you charge per job done.
#3. Verify your Upwork profile. Earn that magic “blue tick” next to your name. When your a verified Upwork freelancer, companies will not hesitate to contact you and ask for proposals. Sometimes a verified profile saves you a lot of ‘connects.’ Connects are virtual tokens on Upwork used by freelancers to submit proposals. To verify your profile just follow the instructions under settings. Upwork will asks you personal documents that prove your identity. Then a one-on-one video call from one of Upwork’s representative.
#4. Upload a compelling portfolio. But, I tell you, if you’re worried because you are just starting out and you don’t have a portfolio yet, don’t be sad. You are not required to create one. Just be honest on your profile. Tell the world why you don’t have a portfolio.
2. Join free training and workshops by Google
Jumpstart you career by getting certified at Google. If you’re someone looking to expand or learn more about earning a sweet spot in digital world, Google offers free training and workshop for those people who are interested not just about digital marketing but a wide range of digital courses – the Learn with Google program by Google.
To join is easy and courses are offered in modules. So you have the freewill to choose your convenient time. Good thing is, after completion you’ll get a certificate from a monster tech company – Google.
What are the free courses offered by Google:
Fundamentals of Digital Marketing
Basic to Advanced E-commerce
Understanding the basic of Machine Learning
Improving online business security
Intro to digital well-being
Learning Google cloud technology
Elements of Artificial Intelligence
Customer segmentation and prospecting
Fundamentals of Graphic Design
Introduction to Cybersecurity
and many more…
Please note that some of these courses are offered for free but certificates are paid. To check paid certificate courses, please visit here. For courses with free certificates, please redirect here.
A certification is a great way to make your CV shine. It shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world.
3. Start an E-commerce store on Shopify (dropshipping business)
You might have heard about dropshipping, right? Coronavirus does not infect dropshippers. (Kidding). And maybe, you think it’s hard and it needs a lot of money to start with. If you think that way, you are wrong. You don’t need to have a lot of money to start a dropshipping business online. All you need is just an internet and heart for your business. Money is important, but you don’t need a lot. 100 – 150$ is enough.
Easy steps to start a dropshipping business on Shopify:
#1. Find winning products It’s important to choose products that are highly salable online. Products that people are mostly interested with. Products that people can’t easily find in local stores, especially now that most of the stores are closed due to the coronavirus pandemic. To do that, I recommend checking Amazon’s best seller page. This way, you’ll be able to understand what products people are usually buying online.
Other platforms to check what products are highly sold online are: Alibaba, AliExpress, Wish, and Ecomhunt. Choose at least five or more products. After choosing products, check if that product you chose is trending online. Check it by typing keywords related to that product on Google Trends. This way, you’ll know which products people are searching online. Choose products are reserve this for later.
#2. Choose a unique name for your store Choosing a name for your store is crucial as it affects your marketing in the future. Store names that are name appropriately can make a long way for your e-commerce success. Choose a name for your store that relates to the product you are selling. It should be unique and easy to remember.
Example, if you are selling kitchen gadgets, create a name that when people read it, they’ll know what you are selling even if they don’t see your products – say, KitchenKits or simply Kitchen Gadgets. Remember that your store name will also be the your website address if you choose to have an own domain. Let’s say kitchenkits.com.
#3. Create a Shopify account Creating a Shopify account is basic as elementary. Just go to Shopify website and create your account. From there, get familiarize how to configure your store and start creating. There hundreds of helpful videos on Youtube for you to go with.
#4. Import your products from AliExpress Now, take the product list that you’ve done in step 1. Go to Apps on Shopify and install Oberlo. From Oberlo, go to AliExpress and search your products. This part is tricky as you have to choose products from good suppliers. Tip: Select products that have high numbers of order. You can see it under product description on AliExpress.
After choosing your products, start importing it to your Shopify store. On Shopify store, configure your design. Don’t worry Shopify is very easy to design. You don’t need an experience in web design and development here as long as you know how to read.
#5. Launch your store and start selling! After you finished choosing and importing your products to your Shopify store, it’s now time to buy your domain name. This time, you need money for the domain and hosting for using the Shopify platform. Domain registration on Shopify is only 16$. For hosting they offer a minimum fee of 29$ per month. As of now, due to Covid19 pandemic, you can use Shopify platform FREE for 3 months.
As you can see, there are hundreds of ways on how to be productive during coronavirus lock-down. Don’t get this pandemic fool you. It’s just a virus and you are human. You have the internet and you are stuck there ranting nonsense.
Feels so overwhelmed with too much information?
At this very moment, you might be feeling so overloaded with what you have just read. I got you. Starting an online business or looking for opportunities online is not an easy step to take. It needs a lot of thinking and it’s not as easy as 1-2-3. For that reason why I am writing this is I want to help you get started.
Do you want to find jobs online and work at home?
Are you planning to start an e-commerce business?
Do you have an online business but it’s not really taking off?
Hopefully, this coronavirus lockdown will soon be over. Whatever you have, a business, a plan to work at home, I’m willing to help you figure out how and where you can start. If you have Facebook, just message me on our page, Acabo CC, and there we will talk. Or, you can fill-in this simple form and just tick the “General Consultation” button so I know you’re this super excited person who wants to take a leap in life. Or! And, you can also drop a comment below. Let’s see how far we can go. See you there, and let’s get this rock on!
It doesn’t matter if your business is small or you own a large enterprise. The truth is, you need to scale up your game. Now, many people are asking, ‘Do I need a website for my business?’ In this post, I’ll be sharing with you 7 practical reasons why you need a website for your business.
So, you have probably read a lot about this for I suppose you are searching on this topic because you are confused about whether you need to have a website for your business or not. No worries, without further ado, here are the 7 super practical reasons why you need a website for your business. Here we go.
7 Practical Reasons Why You Need a Website for Your Business
1. Around 2.05 billion people worldwide purchase goods online
The growth of online shopping is simply impressive. The projections of Statista, a leading global business data platform, in the rise of eCommerce, online shoppers are expected to hit over 2 billion, this year, 2020. This number is so crazy. Why won’t you take of this market advantage?
The world’s population is expected to rise by around 8 billion by 2021. So, the 2 billion online shoppers make 26.28% of the world population. It means that one out of every four people you see or your friends is an online shopper. Yes?
2. Website creates confidence to your customers
Think about it. Would you trust a business without a website? Supposed you have social media pages – Facebook, Instagram, Twitter, Linkedin – but many people don’t just rely on their trust on these platforms. Especially when these platforms are a den of irrelevant information and fake news. A website breaks these norms.
The 1.8 billion websites shown in Statista data (from 1993 to 2019) are projected to surge at 2% by the end of 2022. Thousands of this websites are your competitors. This data is enough to convince business owners, like you, to settle your business in the digital arena.
In today’s digital-savvy consumers, businesses should take a leap to adapt to the evolving behavior of the buying market. For some uncertain reasons, many customers don’t just give a damn to products from businesses without a website. I have a friend who is addicted to online shopping and I asked him, “Do you buy from Instagram or anywhere else?” He said, “No. I always buy directly on the company’s website.”
3. Your business will show up in Google search
Today, everyone uses Google to search products or companies on the internet; and or pretty much everything. Let’s say, for instance, a friend recommended your product to another friend because it’s great but he forgot the name. The tendency is, that friend would type into Google about his possible guess about your company. The problem, you don’t have any business presence online, his search turns to 0 results. Instead, he found something similar. You lost the opportunity.
Study confirms that around 81% of online shoppers try to do some research before buying a product online. Seriously, I’m also doing this myself. I’m not an avid online buyer but when I do purchase online, I make sure I carefully studied the product including the company to see if it has a good reputation.
See? A website is not just a “www” and your business name with “.com.” It’s your face on the internet. It’s the virtual body and soul of your company where customers can find you when you’re far from them. It’s where customers can reach you when you’re literally out.
4. The Website delivers strong marketing messages
You can be pretty much of your own. You can control your own narratives with your website. In business, we can’t deny the fact that there are some people who want to malign the reputation of your business, especially in social media. Whether it’s about your product, your services, or your staff. How will you counteract these circumstances? Blogs.
By blogging, as I said, you can control your own narratives. You can tell the world your real stories. You can even create an empire of your customers who love your products or services.
Reports say that B2B companies that regularly blog receive around 68% more leads monthly than those companies that do not. A research found out that 57% of marketers gained customers through their blogs and you can only do blogs if you have a website.
5. Website promotes goodwill among your customers and prospects
Your website can be a bridge of a solid community within your market. There are many companies that have turned their website into a social machine where customers can create an online profile and interact with other customers. For owners, this serves as a strong signal to potential buyers.
With a website, you can position your self and stay in control of your brand. It acts as a channel of communication and it can help shape the online perception of your business in a way that other social media platforms cannot provide.
6. Website is not expensive and it’s not hard to have one
The reason why many business owners hesitate to get a website for their business is that they think it’s expensive and they think they need to have a degree in computer engineering to have one. This is wrong. In my previous blog, I wrote Small Businesses Think Branding is Expensive, It’s Wrong. I explained there why it’s wrong.
There are many web development companies that offer minimal cost for building your website. Some agencies offer flexible prices. And if you think of hiring a web developer, it’s not as high as you think. Most companies, especially in the US, Australia and Canada hire web developers remotely so they have the option to pay the cost according to their planned budget – hourly or full time.
For small businesses, you can start a standard plan at a hosting provider of your choice for as low as $3 per month. For medium to large enterprise, you can start with around $6-10 per month. However, these standard hosting plans are just basic. Many web hosting providers offer free domain along with your purchased plan. This is all you need for now.
If you need more advice on how to start a low-cost website, or if you’re confused about hosting plan and which provider is best for your business, please schedule your free assessment with me. Or email me directly at [email protected] I’d be happy to help you.
7. Website makes more money for your business
A website is not just the virtual face and body of your business, it’s a money-making machine. In the rise of eCommerce integration to business websites, it’s an addition to your actual store.
PipeCandy, a global research analytics platform that tracks eCommerce landscape, estimated in 2019 that there are between 2 million and 3 million e-commerce companies around the world. The statistics show that more and more companies are turning their websites to eCommerce to make more money apart from a typical store income.
In summary, the 7 practical reasons why you need a website for your business are:
Over 2 billion people are purchasing goods online every single day. It’s time to play the game.
Your website is the face of your business in the online world.
You need to show up on Google search results so when people key-in your business name you’re there.
A website is your marketing machine. If you spend on flyers and posters, spend to have a website.
Many customers do research about the product before they purchase, be ahead of your competitors.
It’s not expensive to have a website. There are countless options in the corner.
Your website can be a money-making machine with eCommerce.
Still not convinced if you need a website for your business? Here are some key points to think about:
We’re already in an era where cars can fly. Why are you still on black-and-white?
Business is a world of competition. You need to get ahead to win the game.
Every business needs marketing, a website is the most effective and the best tool to have one.
Maximize the power of the internet to leverage the potential of your business.
The website is not as expensive as you think, but you still need to invest.
Bonus: Simple Steps on How To Have a Website
Having a website for your business is very simple. You don’t need to have a computer degree to get one. The steps below are for business owners who have little to no knowledge about websites. Please follow these simple steps:
Step 1: Get ready with your domain name.
A domain name is usually the name of your business. It’s the name you’ll register (let’s talk about it later) to have a website address. For example, your business name is “Sylvia Clothing.” When you register this as a domain it will become “sylviaclothing.com” Domain is very important in getting a website for your business.
Step 2: Choose a web hosting plan.
What is a web hosting plan? Web hosting is a service that allows businesses, like yours, to create websites or web pages onto the internet. After you’ve purchased a web hosting plan, your website will be stored or hosted in high-end special computers called the server. Once hosted, your customers or the public can now view your website on the internet using your domain name.
Step 3: Buy the hosting and register your domain.
Doing this, you need to choose which provider is best for you. My personal recommendation is to go with this top 3 hosting providers, Godaddy, Bluehost, Hostgator. (Not affiliate links). Each of these providers have different hosting packages. It’s all up to you to choose which one is best for you.
Please note that these are only recommendations and I hold no affiliation to these links. Actually, you can also have the option to choose other hosting providers where you’re comfortable with. To register the domain and hosting plan, just follow the instructions stipulated with your chosen provider.
Step 4: Setup your website. And boom. You’re done!
This is the tricky part. But don’t worry, most hosting providers like Godaddy, has built-in website builder on all their packages. The builders are usually drag-and-drop that a sixth-grader can easily follow. All you have to do is just prepare first all the contents that you want to put on your website.
Checklist: What are the contents you need to prepare when setting up your website?
Your company logo. Prepare all necessary formats and sizes (JPEG, PNG recommended).
Your company profile. This is for the about age.
Photos and descriptions of products if you plan to set up a store.
Necessary contact details and address, including social media and others.
Others: Testimonials, FAQs, Employees’ Bio, Policies, etc. (Optional).
There you go, you’re all set and you already have the key as to why you need a website for your business!
I hope you find this post helpful and if you have something to add relevant to this topic please don’t hesitate to comment below. And also, suggestions for the next post are welcome. If you need someone to guide you through the process of getting a website for your business, don’t hesitate to contact me.