Facebook Removes Some Detailed Targeting Options: How Will It Affect Your Business

Facebook Removes Some Detailed Targeting Options: How Will It Affect Your Business

Facebook just recently announced the removal of some Detailed Targeting Options in the ad set level menu of the Facebook Ads Manager. If you are one of those who is worried about this huge update from Facebook, you are not alone.

Many business owners, especially the small-time startups that rely on Facebook advertising are so affected by this new update. They are worried that maybe, like the iOS 14 Update, it will greatly affect the performance of the campaigns that yielded a negative impact on their business.

But before we will dive deeper into the effect of the new Facebook update, we will first understand what detailed targeting is and how important it is for your business – if you are using Facebook advertising.

Whats is Facebook Detailed Targeting

Facebook Detailed Targeting is Facebook’s targeting option to maximize the number of audiences and to help you refine the exact group of audience you want your ads to be shown. Facebook determines this option through keywords that are dependent on your type of business.

For example, if you are selling scented candles, you want your ads to be shown to people who are interested in scents, perfumes, candles, or home fragrances. With the right settings of your targeting, your ads will be shown to the exact people that you want to reach.

Why Detailed Targeting is Important

If you tried running Facebook Ads, or any type of ads, you know exactly how targeting works and why it is important to tick the correct dot. With proper targeting, you lessen the risk of spending much of your ad budget. And, with proper targeting, you’ll likely generate positive results – greater conversion value.

Meaning, with your targeting properly set up in place, you could spend less and generate more sales.

How the Removal of Some Detailed Targeting Options in Facebook Will Affect Your Business


Now that you already have a rough idea of how targeting works and its importance, you wonder how your business will be affected by the new Facebook update.

Facebook did not remove the entire targeting options. They only remove some keywords that they believe are “sensitive.” This is in line with Facebook’s focus on achieving a “safer” social media platform for everyone.

An update published by Facebook, says, “we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.”

This means that detailed targeting keywords that relate to specific sensitive issues, groups, religion, or sexual orientation will no longer be available in the ad setting options – starting January 19, 2022.

What are the keywords not accepted in Facebook detailed targeting

In the recent Facebook update announcing the removal of some detailed targeting options, they did not include a list of unacceptable keywords. However, when some of those keywords are used in your existing ads, they will be highlighted in orange and you will receive a warning saying you need to edit or rectify these affected campaigns.

As you can see in the screenshot above, those keywords with warnings are examples of the detailed targeting that Facebook removed from their system.

Facebook has not released any specific keywords, they only specify to remove targeting that relates to sensitive issues as I have mentioned above.

How to properly target an audience without Facebook detailed targeting?

Now that Facebook removed some detailed keywords that are used to target narrowed audience, I have listed here the things you can do to reach a maximum audience without hurting Facebook algorithms:

  • Use broad targeting. The default Facebook targeting option. A lot of advertisers are using this since the inception of Facebook ads. Now, if you’re worried if your ads will be shown to people who are not your potential buyers or people who are out of your league, Facebook’s algorithms is highly sophisticated that it can identify if a person is interested in your product or not.
  • Target with Custom Audience. The custom audiences are the people who have already interacted with your business in the past. They can be from any of your social media posts, blogs, or YouTube videos. It’s easy to target these people without needing to use any keyword.
  • Maximize the Look Alike Audience. Facebook Lookalike audience are people who are similar to those that have interacted or have done a major event on your website or social media. Facebook really does a great job of collecting customers’ data and segregating it according to category. For example, you can create a Lookalike audience using the “Purchase” event. This means that Facebook will target those people who are similar to those who have already purchased from you in the past. Take note that the people that Facebook will be targeting are new people. Meaning fresh leads.
  • Location Targeting. If you want to target people in a specific location. Just set the audience to a specific country, city, or territory.
  • Use Non-sensitive Keywords. Facebook did not say you can’t use any words or the detailed targeting is no longer available. No. The option is still there, only the sensitive keywords are not reusable. How can I use keywords then? Just find keywords that you think are relevant to your business and you’re good to go.

Bonus tip: Just use the most relevant keyword

If you are using specific keywords that Facebook has already removed, you can try the most maximizing the keywords Facebook suggests during your ad set setup. You can also use other keyword research tools like SEMrush or Google Trends.

If you have more questions or want to share something about this new Facebook detailed targeting update, please leave a comment below.

5 Reasons Why Logo is So Important for Your Small Business — Learn the Key Benefits

5 Reasons Why Logo is So Important for Your Small Business — Learn the Key Benefits

Small-time business owners often neglect the idea of having a logo for their startup business. This is because they do not understand how it impacts and what wonders can it do to their business. This is why it’s so important to know and learn what are the key benefits of having a professionally designed logo.

What makes professionally designed logo?

A professionally designed logo is a well-thought, thoroughly processed design. It’s not just a mere symbol or a character that has no underlying meaning. A professional logo is a product of a highly technical process and deep understanding. It brings out the real message and identity of the brand. It speaks volumes, even the colors, and the typography.

There are two types of logo designs: Descriptive and Non-descriptive. And you may ask, what’s good for my business? And how can I maximize it? Let’s discuss it further.

Below are the 5 reasons why the logo is so important for your small business.

5 reasons why logo is so important


1) Catches up great impressions

A well-thought-designed logo doesn’t just look good in everyone’s eye, it creates a strong impression. And in business, strong impressions lead to great deals. This is what all business owners aim for — to gain great deals. Why miss the opportunity?

Did you know that 86% of small business owners who started their own brand do not include logos in their business plan? And most of them fail.

2) Proof of legitimacy and professionalism

With a strong brand impression, people will not get hooked on eye-worthy colors and shapes. People do business with people who have a strong presence of professionalism, and a good logo can do this trick.

The logo is one of the most crucial elements in marketing and this people often forget and misunderstood it. In my previous post, I shared common business mishaps small-time business owners do.

Read: Small-time business owners think branding is expensive, 5 Reasons Why It’s Wrong

3) Adds authenticity

In an article published by Entrepreneurs magazine, businesses that lack authenticity will fail. This is because, with the advent of social media platforms, people are bombarded with a lot of shitty information that impacts their buying behavior.

With that, people want brands that are authentic where they can easily connect themselves with. This is why influencer marketing is such a trend in the digital marketing arena. Now, you would ask, “How does this connect with my logo?”

Let’s go back to #1, a professional logo ‘catches up great impression.’ By that, it means when you have a strong brand online people will follow you and because you have utilized your presence very well, very likely people will get engage with your brand.

4) Builds emotional attachments

A carefully crafted logo attached to all your branding builds a hefty of emotional attachments to your target audience. Think about Coca-Cola, McDonald’s, Jollibee. Can you feel that sense of emotion by just merely looking at their logo or by just reflecting on reading its names? Can you feel that happiness? Can you feel that love? Can you feel that childhood in you? Yes.

5) Makes your brand standout

First and foremost, your logo is the face of your business. No one wants an ugly face, so, is your business. If your logo is that bad, no one wants to deal business with you. That’s really harsh talk there.

In today’s modern marketing, design is a crucial part of all your marketing strategy and that includes a good logo taste. We are in an era where information and design are so easy that many people get it so irrelevant. And because every bit of information is everywhere and is basically free, business owners tend to get hooked on that snares of irrelevant design principles and myths.

Without carefully studying the in-depth process of logo design and how it impacts the core of every business, a logo can be a huge factor in putting your business into the dump.

So, what logo design should I choose? Descriptive or Non-Descriptive

A study of around 600 logos shows which kind is the most effective – descriptive or non-descriptive logo. This study will help us identify which type of design is suitable for the kind of business we’re into. Let’s take it a little deeper.

Read the full script of the study here.

What is a descriptive logo?

It’s a logo design that includes textual or visual design elements or a combination of two that clearly communicate the type of product or service a brand is marketing. In other words, it’s a type of logo design that says what it sells.

A great example is the logo of Burger King. The name “Burger King” is sandwiched with two burger buns. They sell burgers, so they are King on it. And their logo says it all.

What is a non-descriptive logo?

The non-descriptive logo is a type of logo design that doesn’t give any hint of what the company does. The elements on the design usually do not relate to what services it offers, sells, or buys. Some called it abstract logos.

Think about Coca-cola. If this brand isn’t famous, can you see any drinks there? Can you think anything that it’s a soft drink? No.

What’s should I choose

Since you are just starting your business, the most common and highly recommended for startup businesses is descriptive logos.

According to the study, descriptive logos are effective for startups as this type of logos needs no further explanation to the brand message your business wants to convey. Let’s go back to the Burger King logo. It’s obvious that they sell burgers and they want to be King for that. That’s pretty much it.

In my five years creating logos for brands, what I saw as effective for small businesses is descriptive.

While descriptive logos are really obvious, non-descriptive tends to be more abstract in nature and are more popular for famous, established brands. Why? Because this type of logos gives a more unique identity and that exactly relates to the type of business they are doing.


Still undecided and confused about what to take on upscaling your business logo?
Do you need help in deciding what proper design type? Or need someone to talk about your business upgrade? What are your plans? Let’s talk.


3 Best Lessons I’ve Learned Working from Home

3 Best Lessons I’ve Learned Working from Home

My odd coffee routine changes the way I see life. A work-from-home coffee journal that makes me realize life’s biggest wonders.

Working from home gives a lot of advantages to almost every employed individual around. It doesn’t just give a luxury of time for yourself but it gives you some sort of comfort —  the commute hassles, the tardiness fears, the boss’ pressures, and a lot more stressors are somehow lessen or, luckily, crashed out.

I kind of developed a certain pattern working from home for about half a year now. My coffee routine dramatically changed.

The casual waking-up coffee sess now an afternoon break

Usually, I would have my coffee right after fajr (Islamic morning prayer), and it’s normally around 4:30 am. That’s on normal working days — well, before the pandemic. It’s the time I read my favorite book and sometimes writes a few lines of poetry for my Instagram or a short journal, like this.

That routine changed when I started working from home. And maybe because I also moved back to my home country, the Philippines, where I live in a different time zone that I used to clock for several years — I just came home eight months ago from the Middle East.

Now that my sleeping routine has changed, so did my coffee. Even on a humid afternoon in the metro, when I wake up at 11:30 am, coffee is waving.

Photo by Julian Hochgesang on Unsplash.

Here are the the 3 Best Lessons I’ve Learned Working from Home:


1.) It helped me become more creatively productive

As a creative person, I tend to be more focused and more sound when I am left alone. Unlike in the office environment that I have to attend to other unnecessary tasks that are sometimes out of my responsibilities.

Another factor that adds up to my productivity is that I can cook and eat fresh food at any weird time I want. Plus, you got to share it with your loved ones.

2.) Flexibility is key

When you have the idea in your mind that your schedule is flexible, it gives more room to your brain on digesting other functions. I believed it’s a contributing factor to becoming more comfortable in terms of measuring the bar on your daily productivity.

What’s best is that you don’t have to worry about heavy traffic and missed your workout routine.

To me, flexibility is a huge deal because, in the office setting, I can’t just easily walk out whenever it’s prayer time. As a Muslim, my day is set to have a five-times-prayer on my to-do list.

3) Working from home is not for everyone

Of course, working from home is a great positive deal. But it doesn’t mean it’s always the best choice. No — not for everyone.

Many of my friends still prefer to work in the office than in their pajamas. I asked them ‘why’ and here are some of what they have to say:

“I always prefer working from the office because I tend to be more acquainted with my tasks on my office desk than on my laptop.”

—Marie Claire, Office Clerk.

“I miss having coffee with my workmates after office. That kind of moment makes me more feel in love with my work and become more productive.”

 — Patrick, Designer

My close friend Zaprollah who was just recently hired and currently onboarding training at home for a BPO company, says:

“I prefer having training in the office than on laptop because all my training mates are new and unfamiliar to me, specially the trainer. It’s always great to be talking to someone fact-to-face so I can easily understand and comprehend them based on their facial expressions.”

How did this pandemic affects your work routine?

Statista, a leading provider of market and consumer data, recorded an unprecedented scale of people losing their jobs. The recent data shows the global record of around 114 million jobs were lost in 2020.

Fortunately, while tens of millions of people are losing their jobs, thousands of people are also taking advantage of the pandemic by starting up their own small businesses.

If you’re one of those affected by the pandemic, or maybe you’re tired of working from home for other people and are wondering if you can also work on your own, maybe it’s about time to really fasten your seatbelt. It’s not really that hard as you think.

I know a lot of people who used the advantage of this pandemic and turned their frustrations into a profitable business. Like for example this one great story of a milk tea aficionado who turned her cafephilia into her own cafe house. Yes, you’re right. She created the milk tea business right in the wake of this pandemic.

Read more about this story: How Milk Tea Addiction Turned to a Sought-After Local Café in the Northern Mindanao

Do you want to start a business but don’t know how, where to start?

So that’s it! I hope I have helped you clear out your mind on something that’s bothering you at the moment, your work or your business. You, how are you dealing with this pandemic and what are the lessons you’ve learned so far?

Share your thoughts in the comments and let’s see what others have to say. In the meantime, I am sending you my warmest congratulations for you have come this really far even in this great adversity. Life is indeed a beautiful thing to have when we know how to handle it with passion and love. No matter what challenges would come, we’re resilient enough to conquer the world.

This is Qassim and have a great day everyone. Please take care. Always!

How Milk Tea Addiction Turned to a Sought-After Local Café in Zamboanga Peninsula (Philippines)

How Milk Tea Addiction Turned to a Sought-After Local Café in Zamboanga Peninsula (Philippines)

The Philippines is home to millions of solid cafephiles and milk tea aficionados. Among all of Southeast Asia, the Philippines ranked second of the most number of milk tea drinkers. In 2019, a survey conducted by GrabFood found out that Filipinos consume an average of five cups of milk tea in a month. GrabFood recorded a tremendous 3,000% increasing average growth of milk tea orders in that year.

According to GrabFood, what’s driving this growth is not just die-hard bubble tea fans who can’t go a week without drinking this sweet treat, but a growing bubble tea fan club in Southeast Asia. The number of bubble tea lovers on GrabFood grew by over 12,000% in 2018 – and there’s no sign of stopping!

With increasing consumer demand, how is Southeast Asia’s bubble tea supply catching up?  As of December 2018, GrabFood has close to 4,000 bubble tea outlets from a network of over 1,500 brands – a 200% growth in bubble tea outlets in Southeast Asia. This figure is crazy!

CountriesMilk Tea tea growth by percentage in 2018*
Indonesia>8500% growth from Jan 2018 to Dec 2018
Philippines>3,500% growth from June 2018 to Dec 2018
Thailand>3,000% growth from Jan 21018 to Dec 2018
Vietnam>1,500% growth from May 2018 to Dec 2018
Singapore>700% growth from May 2018 to Dec 2018
Malaysia>250% growth from May 2018 to Dec 2018
*Time period: January 2018 to December 2018, or from the time GrabFood was launched. | Source: GrabFood

Not just Philippines, Milk Tea is a global addiction

In a report published by CNN, a recent study shows that the bubble tea industry is expected to grow by almost $2 billion to a whopping $4.3 billion by 2027.

Again, bubble tea or Milk Tea orders in Southeast Asia recorded a 3,000% increase in 2018 alone, while the drink has been popping up in menus outside of Asia for quite some time as well. Some other countries like Germany, for instance, added bubble tea to its McDonald’s menu back in 2012.

How devoted are fans of the drink? Recently in Singapore, when bubble tea shops were ordered to close temporarily to contain the spread of Covid-19, anxious crowds rushed to get their last sweet fix and bid their favorite beverage a temporary farewell. (CNN, reports).

Based on figures we built a brand

On a business side, the data presented is a crazy opportunity to take advantage of. Jiving the hype of the milk tea craze in the urban folks, we believe it’s a great opportunity to bring the madness to the remote provinces – specifically Zamboanga del Norte in the Northern Mindanao.

With a total population of 1.1 million, starting a local business with such demographics is not a bad but rather a great standpoint, plus, Zamboanga del Norte has a thriving economy.

Because there are already milk tea cafes doing good business in the area, we made sure the brand that we’re going to build is something that will scrape out the hyper-provincial mindset of our target market in terms of money spending.

The challenges on building the brand

Starting out the brand, we came up across four major challenges:

  • The cafe perfect spot. It has to be not far and not inside Dipolog City, one of the densely populated cities in Zamboanga del Norte, where other milk tea businesses thrive. Because of the owners vision to bring the milktea culture to the remote areas on the peninsula, we chose Manukan, the hometown of the owner.
  • Pricing range that will standout from the competitors. In 2006, a study by National Statistics Coordination Board (NSCB), found Zamboanga del Norte Province to be the Philippines’ poorest province with a poverty incidence rate of 64.6%, an increase from 47% in year 2000 statistical figures. This data is a determining factor that challenged us on pricing Teaste Me products that would suit to the economic standards of the target market.
  • The cafe theme – the Instagramable feel. Targeting the Gen Zs and the Millennials was a challenge because bringing the milk tea urban culture is quite new to our target market. Or if not new, it’s quite familiar. Meeting their demands can be a heap of a toe – interior design, product designs and packaging. All these can have a tremendous effect on the business of not very well thought at the beginning.
  • Start-up budget. Our goal was to put-up a milk tea cafe from scratch that is “socialan-but-affordable” with just a limited start-up capital.

With everything put together, TEAste Me was born.


Brief background about
the TEASte Me project

Five months ago, we created the brand #TEAsteMe – a local cafe in Mindanao. The mission is to create a local cafe brand that would stand out from the crowd. A not-so-typical “provincial cafe.”

It has to be “makamasa-but-sossy” kind of cafe. Creating the brand was a bit challenging because we don’t know if people would actually bite-in knowing that milk tea culture in the province is yet popular. Given the challenges that we’ve encountered on the first page of the business, we managed to pull the plug off.

TEAste Me is not a fancy cafe. It started with very limited capital. The owner, Maebel D. Bugahod, did not invest much in the interior designs and etc. We invested in creating the story of the brand.

We did not pay for online marketing and media buys. We create our own brand strategy that would catch people’s attention without spending anything. In just a few months, Teaste Me today has already three (3) branches and is one of the most sought-after cafes of all cafephiles in Zamboanga del Norte. And we’re so glad here at Acabo CC seeing how far Teaste Me has come.


A few samples of the social media designs we made for TEAste Me


“Many of life’s failures are people who did not realize how close they were to success when they gave up.”

– Thomas Edison

It’s just pandemic, you’ve got business!

Starting a business is really difficult especially in this time of the pandemic. But it does not mean you don’t have to try. Use the circumstances to be the starting ground for something you are really passionate about.

Like TEAste Me, with a combined knowledge of data and passion, we were able to help the owner build something that she really cares more about than just sipping her favorite milk tea.

Speaking about data, it might sound too technical or something very unfamiliar to you but it’s a very crucial factor to always put on the table when planning out to start your own business. Data determine the flow of your business. It guides you on all the deciding factors in laying out your business development plans.

We are in the modern business world. Everything runs on data. On a scale. And it’s really important to understand how it will affect your business especially when you’re just starting out.

Are you starting out a business? Or are you struggling to focus on onboarding your business? You need help. Here at Acabo CC, we exist to help you grow your own business.


We’re more than happy to help you. Don’t hesitate to reach us. We’re just one call away.

We offer a wide range of creative services that will help you grow your business. Interested?


This Might Be My Last Eid In Kuwait – An OFW Story

This Might Be My Last Eid In Kuwait – An OFW Story

Assalamu alaikum warah matullahi wa barakatuhu! May the peace and blessings of The Almighty be upon us all. (This Might Be My Last Eid In Kuwait – An OFW Story).

I would like to greet everyone a blessed and joyful EID! To all the Muslims, may our du’as and prayers have been accepted and our good deeds have been received.

As a Muslim, It is sad to say goodbye to a lovely friend who just visits us once a year – Ramadhan – for I am not certain if I could be able to see this friend again next year. It somehow makes my heart a little anxious yet grateful and overwhelmed for I know I am so blessed to have hugged this friend again, this year.

It’s my fourth year celebrating Ramadhan and my last Eid in Kuwait now. And as Ramadhan leaves, I am also saying goodbye to this beautiful place I’m already inloved with.

This Eid 2020 (my last Eid in Kuwait), might be my last glance of Kuwait’s gorgeous towers, beautiful sunsets, amazing humans, tasteful kubos, delicious laban. This might be my last eid prayer, my last to hear takbeer, my last salams to my dearest friends, my last sujood – in this land so beautiful. And this writing might be the last and final sweet memory I would keep for the rest of my life.

To a new beginning

I am ought to depart this land as I am only a stranger here. Though I’m leaving, Kuwait will forever be in my heart – something that I can brag about to my kids when I have one so soon. My four years seeking fortune in this place have been a part of my beautiful memories as an expat.

Though it was a rough ride, it taught me countless lessons that mold me who I am today. I could say I become a better person, a better friend, a better employee, a better expat, a better citizen, a better brother, a better son, a better husband, a better Muslim, a better me.

It’s in my fours here in Kuwait that I realized how beautiful life is if you always see the good things in every bad that happens. It is here I see myself how far I have come in the pursuit of a better purpose. It’s within these four years I realized I am worth something. It’s within these four years that I had all the “bests” of my life.

Read: 7 Practical Reasons Why You Need a Website For Your Business

My four great years

Within those four years, I’ve got the major gifts of my entire life. I fulfilled most of my weird bucket list. I was able to visit Makkah and Madinah. I’ve built beautiful relationships. I’ve learned more about my religion. I become a husband. I become my own boss.

Being an expat is not easy. I may have experienced the “worsts” while working in Kuwait but it doesn’t mean I have regretted coming here.

The truth is, wherever we go and whatever job we may have, there are always goods and bads. It’s entirely up to us how we keep the boat sailing.

I feel bad to my fellow OFWs who have or had the worst experiences of their lives while working here. Those who have the evilest of employers and the worst workmates. It’s sad to see them suffering. It breaks my heart.

As I bid farewell to my fellow OFWs, I wish and I always pray that that we will all be well. Remember that God is always watching us and all those who do us wrong will surely have to pay the consequences one day.

I know we all have a dream. That’s why we are here because we want to achieve something.

Don’t quit.

To be honest, I’m coming back home having zero in my pocket. What I have is a dream. A dream that I’ve been working on my entire life and I am certain that now is the time to roll up the curtain.

If you’re an OFW, like me, don’t be afraid to go home just because you have saved nothing in your pocket. If you feel like you’re not worth it anymore working here, maybe it’s time for you to move forward. Don’t get stuck. Don’t quarantine yourself on something you are not happy about.

Invest on something you are passionate about. Forget your stressful job. Start your own and one day you’ll say, “I was once an OFW and I will never be going back again.”

Eid Mubarak, beautiful people in all the earth. Have a blessed day and thank you for reading this long post. I’m certain that my last eid in kuwait is such so memorable.

Assalamu alaikum warah matullahi wa barakatuhu!

-Jonathan Acabo
Founder

*If you have questions, email me ([email protected]) or just send a message in our Facebook inbox.

last eid in kuwait ramadan greeting card by jonathan acabo, acabo cc design
Coronavirus: 3 Practical Ways to Be Productive Online

Coronavirus: 3 Practical Ways to Be Productive Online

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment.  Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness. Because this virus is highly contagious, people needs to isolate at home. Some, no work no pay. If you are one of those people affected by this tragedy and is looking for new ways to earn money, please read on.

Globally, as of 2:00am CEST, 14 April 2020, there have been 1,848,439 confirmed cases of COVID-19, including 117,217 deaths, reported to WHO.

Visit WHO’s realtime updates about Coronavirus pandemic, here.

The world has been warned. Confirmed cases of the virus infection is still rising worldwide. Hence a total lock-down for almost every country. No doubt jobs of all types of industries are affected as people are required to stay at home.

Because of the lock-down, thousands have lost their jobs, many companies shut down, and for those lucky ones, forced to work from home. The pandemic has made working from home a new normal. But for those who lost their jobs, the virus is not the real threat – the food is.

Adapting the real
pandemic (not the coronavirus)

Since thousands of companies have shut their operations down because people are forced to stay at home for quarantine, the viral pandemic is not the real threat especially for the low-wage earners.

Luckily if you’re someone who is stuck at home and is finding a new way to sustain your expenses while being quarantined, I’m hoping this post can help you. I’ll be sharing easy-to-follow actionable ways on how to become productive when you’re stuck at home locked-down. All you need is just an internet connection and a computer or a laptop. Please follow the specific guide below.

Disclaimer: Acabo CC is not in any way related/affiliated to the links provided in this posts. If for instance, some links suggested herein offer purchase/s, Acabo CC won’t earn any commission, whatsoever. Links provided are for reference and educational purpose only.

5 Actionable Ways on How To Become Productive During Coronavirus (Covid-19) Pandemic Lock-down


1. Create an Upwork profile

Upwork is one of the world’s best leading freelancing platforms. It’s free and easy to join. Thousands of jobs are posted on Upwork from almost all types of industries around the globe.

How to create an effective Upwork profile:

  • #1. Complete your profile
    with all the necessary information about you and your professional background. Include a professional looking profile photo, preferably a clear colored frontal headshot. Please don’t use selfie. Employees don’t hire people with no personalities attached on their profiles. Like hey, who wants to talk with ta ghost?
  • #2. Showcase you special skill.
    Upwork has a feature where you can create a special page on your profile that showcases your best skillset. Example: Graphic Design. In this page you can write compelling paragraphs that highlight what sets you apart from other job seekers about Graphic Design jobs. You can also specify an amount you charge per job done.
  • #3. Verify your Upwork profile.
    Earn that magic “blue tick” next to your name. When your a verified Upwork freelancer, companies will not hesitate to contact you and ask for proposals. Sometimes a verified profile saves you a lot of ‘connects.’ Connects are virtual tokens on Upwork used by freelancers to submit proposals. To verify your profile just follow the instructions under settings. Upwork will asks you personal documents that prove your identity. Then a one-on-one video call from one of Upwork’s representative.
  • #4. Upload a compelling portfolio.
    But, I tell you, if you’re worried because you are just starting out and you don’t have a portfolio yet, don’t be sad. You are not required to create one. Just be honest on your profile. Tell the world why you don’t have a portfolio.

2. Join free training and workshops by Google

Jumpstart you career by getting certified at Google. If you’re someone looking to expand or learn more about earning a sweet spot in digital world, Google offers free training and workshop for those people who are interested not just about digital marketing but a wide range of digital courses – the Learn with Google program by Google.

To join is easy and courses are offered in modules. So you have the freewill to choose your convenient time. Good thing is, after completion you’ll get a certificate from a monster tech company – Google.

What are the free courses offered by Google:

  • Fundamentals of Digital Marketing
  • Content Marketing
  • Basic to Advanced E-commerce
  • Understanding the basic of Machine Learning
  • Improving online business security
  • Effective networking
  • Intro to digital well-being
  • Public speaking
  • Social psychology
  • Learning Google cloud technology
  • Online advertising
  • Elements of Artificial Intelligence
  • Customer segmentation and prospecting
  • Fundamentals of Graphic Design
  • Business writing
  • Introduction to Cybersecurity
  • and many more…

Please note that some of these courses are offered for free but certificates are paid. To check paid certificate courses, please visit here. For courses with free certificates, please redirect here.

A certification is a great way to make your CV shine. It shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world.

3. Start an E-commerce store on Shopify
(dropshipping business)

You might have heard about dropshipping, right? Coronavirus does not infect dropshippers. (Kidding). And maybe, you think it’s hard and it needs a lot of money to start with. If you think that way, you are wrong. You don’t need to have a lot of money to start a dropshipping business online. All you need is just an internet and heart for your business. Money is important, but you don’t need a lot. 100 – 150$ is enough.

Easy steps to start a dropshipping business on Shopify:

  • #1. Find winning products
    It’s important to choose products that are highly salable online. Products that people are mostly interested with. Products that people can’t easily find in local stores, especially now that most of the stores are closed due to the coronavirus pandemic. To do that, I recommend checking Amazon’s best seller page. This way, you’ll be able to understand what products people are usually buying online.

    Other platforms to check what products are highly sold online are: Alibaba, AliExpress, Wish, and Ecomhunt. Choose at least five or more products. After choosing products, check if that product you chose is trending online. Check it by typing keywords related to that product on Google Trends. This way, you’ll know which products people are searching online. Choose products are reserve this for later.
  • #2. Choose a unique name for your store
    Choosing a name for your store is crucial as it affects your marketing in the future. Store names that are name appropriately can make a long way for your e-commerce success. Choose a name for your store that relates to the product you are selling. It should be unique and easy to remember.

    Example, if you are selling kitchen gadgets, create a name that when people read it, they’ll know what you are selling even if they don’t see your products – say, KitchenKits or simply Kitchen Gadgets. Remember that your store name will also be the your website address if you choose to have an own domain. Let’s say kitchenkits.com.
  • #3. Create a Shopify account
    Creating a Shopify account is basic as elementary. Just go to Shopify website and create your account. From there, get familiarize how to configure your store and start creating. There hundreds of helpful videos on Youtube for you to go with.
  • #4. Import your products from AliExpress
    Now, take the product list that you’ve done in step 1. Go to Apps on Shopify and install Oberlo. From Oberlo, go to AliExpress and search your products. This part is tricky as you have to choose products from good suppliers. Tip: Select products that have high numbers of order. You can see it under product description on AliExpress.

    After choosing your products, start importing it to your Shopify store. On Shopify store, configure your design. Don’t worry Shopify is very easy to design. You don’t need an experience in web design and development here as long as you know how to read.
  • #5. Launch your store and start selling!
    After you finished choosing and importing your products to your Shopify store, it’s now time to buy your domain name. This time, you need money for the domain and hosting for using the Shopify platform. Domain registration on Shopify is only 16$. For hosting they offer a minimum fee of 29$ per month. As of now, due to Covid19 pandemic, you can use Shopify platform FREE for 3 months.

Related Readings: 7 Practical Reasons Why You Need a Website for Your Business Today

As you can see, there are hundreds of ways on how to be productive during coronavirus lock-down. Don’t get this pandemic fool you. It’s just a virus and you are human. You have the internet and you are stuck there ranting nonsense.

Feels so overwhelmed
with too much information?

At this very moment, you might be feeling so overloaded with what you have just read. I got you. Starting an online business or looking for opportunities online is not an easy step to take. It needs a lot of thinking and it’s not as easy as 1-2-3. For that reason why I am writing this is I want to help you get started.

Do you want to find jobs online and work at home?

Are you planning to start an e-commerce business?

Do you have an online business but it’s not really taking off?

Hopefully, this coronavirus lockdown will soon be over. Whatever you have, a business, a plan to work at home, I’m willing to help you figure out how and where you can start. If you have Facebook, just message me on our page, Acabo CC, and there we will talk. Or, you can fill-in this simple form and just tick the “General Consultation” button so I know you’re this super excited person who wants to take a leap in life. Or! And, you can also drop a comment below. Let’s see how far we can go. See you there, and let’s get this rock on!