A Social Media Manager, or Community Manager, oversees a company’s interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Duties and Responsibilities of a Social Media Manager

The Social Media Manager’s job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Manager is tasked with several key duties, such as: 

• Using social media marketing tools to create and maintain the company’s brand
• Working with marketing professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities 
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs