5 Reasons Why Logo is So Important for Your Small Business — Learn the Key Benefits

5 Reasons Why Logo is So Important for Your Small Business — Learn the Key Benefits

Small-time business owners often neglect the idea of having a logo for their startup business. This is because they do not understand how it impacts and what wonders can it do to their business. This is why it’s so important to know and learn what are the key benefits of having a professionally designed logo.

What makes professionally designed logo?

A professionally designed logo is a well-thought, thoroughly processed design. It’s not just a mere symbol or a character that has no underlying meaning. A professional logo is a product of a highly technical process and deep understanding. It brings out the real message and identity of the brand. It speaks volumes, even the colors, and the typography.

There are two types of logo designs: Descriptive and Non-descriptive. And you may ask, what’s good for my business? And how can I maximize it? Let’s discuss it further.

Below are the 5 reasons why the logo is so important for your small business.

5 reasons why logo is so important


1) Catches up great impressions

A well-thought-designed logo doesn’t just look good in everyone’s eye, it creates a strong impression. And in business, strong impressions lead to great deals. This is what all business owners aim for — to gain great deals. Why miss the opportunity?

Did you know that 86% of small business owners who started their own brand do not include logos in their business plan? And most of them fail.

2) Proof of legitimacy and professionalism

With a strong brand impression, people will not get hooked on eye-worthy colors and shapes. People do business with people who have a strong presence of professionalism, and a good logo can do this trick.

The logo is one of the most crucial elements in marketing and this people often forget and misunderstood it. In my previous post, I shared common business mishaps small-time business owners do.

Read: Small-time business owners think branding is expensive, 5 Reasons Why It’s Wrong

3) Adds authenticity

In an article published by Entrepreneurs magazine, businesses that lack authenticity will fail. This is because, with the advent of social media platforms, people are bombarded with a lot of shitty information that impacts their buying behavior.

With that, people want brands that are authentic where they can easily connect themselves with. This is why influencer marketing is such a trend in the digital marketing arena. Now, you would ask, “How does this connect with my logo?”

Let’s go back to #1, a professional logo ‘catches up great impression.’ By that, it means when you have a strong brand online people will follow you and because you have utilized your presence very well, very likely people will get engage with your brand.

4) Builds emotional attachments

A carefully crafted logo attached to all your branding builds a hefty of emotional attachments to your target audience. Think about Coca-Cola, McDonald’s, Jollibee. Can you feel that sense of emotion by just merely looking at their logo or by just reflecting on reading its names? Can you feel that happiness? Can you feel that love? Can you feel that childhood in you? Yes.

5) Makes your brand standout

First and foremost, your logo is the face of your business. No one wants an ugly face, so, is your business. If your logo is that bad, no one wants to deal business with you. That’s really harsh talk there.

In today’s modern marketing, design is a crucial part of all your marketing strategy and that includes a good logo taste. We are in an era where information and design are so easy that many people get it so irrelevant. And because every bit of information is everywhere and is basically free, business owners tend to get hooked on that snares of irrelevant design principles and myths.

Without carefully studying the in-depth process of logo design and how it impacts the core of every business, a logo can be a huge factor in putting your business into the dump.

So, what logo design should I choose? Descriptive or Non-Descriptive

A study of around 600 logos shows which kind is the most effective – descriptive or non-descriptive logo. This study will help us identify which type of design is suitable for the kind of business we’re into. Let’s take it a little deeper.

Read the full script of the study here.

What is a descriptive logo?

It’s a logo design that includes textual or visual design elements or a combination of two that clearly communicate the type of product or service a brand is marketing. In other words, it’s a type of logo design that says what it sells.

A great example is the logo of Burger King. The name “Burger King” is sandwiched with two burger buns. They sell burgers, so they are King on it. And their logo says it all.

What is a non-descriptive logo?

The non-descriptive logo is a type of logo design that doesn’t give any hint of what the company does. The elements on the design usually do not relate to what services it offers, sells, or buys. Some called it abstract logos.

Think about Coca-cola. If this brand isn’t famous, can you see any drinks there? Can you think anything that it’s a soft drink? No.

What’s should I choose

Since you are just starting your business, the most common and highly recommended for startup businesses is descriptive logos.

According to the study, descriptive logos are effective for startups as this type of logos needs no further explanation to the brand message your business wants to convey. Let’s go back to the Burger King logo. It’s obvious that they sell burgers and they want to be King for that. That’s pretty much it.

In my five years creating logos for brands, what I saw as effective for small businesses is descriptive.

While descriptive logos are really obvious, non-descriptive tends to be more abstract in nature and are more popular for famous, established brands. Why? Because this type of logos gives a more unique identity and that exactly relates to the type of business they are doing.


Still undecided and confused about what to take on upscaling your business logo?
Do you need help in deciding what proper design type? Or need someone to talk about your business upgrade? What are your plans? Let’s talk.


Small-Time Businesses Think Branding is Expensive, 5 Reasons Why It’s Wrong

Small-Time Businesses Think Branding is Expensive, 5 Reasons Why It’s Wrong

Small-time businesses and start-up entrepreneurs who have less knowledge about branding think it’s expensive and that they only settle to what they can do at the moment to upscale the business. For several years of experience working in corporate design and advertising, I’ve helped a lot of clients running small-time startup businesses. While for some it’s true that branding is expensive, I will tell you why it’s wrong.

Reason #1:
Branding is not what you know it is

One of the few reasons why small-time entrepreneurs don’t give a shot to get branding for their business is because they don’t have enough knowledge of what is it all about and how it works. This is why it’s important to know and understand it’s basic fundamentals and how it impacts your business.

Now let’s define what is branding in its simplest form. Branding is a marketing practice that gives your business a unique identity. It’s the physical face and body of your business. To understand more, it’s the name, color, symbol, and all the elements that represent your business.

That’s the very basic definition of branding. There is much more to it but I will be explaining it in the other post. For now, let’s focus on the basic understanding so it can help you shape your business and eventually identify the best decision whether to hire someone do the branding for you or do it yourself. 

Reason #2:
Branding is not just about your logo

You have learned the simplest definition which I’ve mentioned above. But many people think that branding is about creating the best logo design and choosing the perfect color. For many, hiring someone to create a logo for them is a hard task. No.

Branding is everything you do that reflects your business – physical products, emotional impact on consumers, visual identity and so much more. It’s even the culture you’ve created in the workplace. All these can be for FREE or at a minimum cost. How?

A successful business is not about how beautiful is your logo. But it’s about how you tell your story. You have probably read a lot of success stories of businesses that boomed from scratch. And usually, those businesses have no straight-forward ideas of branding when it started. Neither has set goals nor hired a logo designer.

So, if you’re thinking that branding is expensive because hiring a designer is – you’re wrong. You can create your own logo without needing to pay someone. Your business will depend on how you tell your story to your customers.

Reason #3:
Branding is not just for big-time business ONLY

When people hear “branding,” they automatically conclude it’s only for big businesses. Again, it’s wrong.

As I’ve said earlier, it’s about how you positioned your brand. It’s about how you tell your story. You don’t have to hire an expert to tell your story for you to sell your products. The best person to hire for your business is yourself. Because you know your business more than anyone else. You know your story more than anybody else. And hiring yourself is not expensive at all and you have all the power to explore and maximize your potential how you can improve yourself and your business.

Reason #4:
Branding experts are not hard to find

So, you have figured out that you can’t do the branding for your business and have decided to hire someone for help. Because you think these people are experts and have spent years perfecting the craft they are expensive. Again, it’s wrong.

Experts are not hard to find if you reach out and connect with them. There are hundreds of people around you who can help you achieve your goals. Where to find these people – who are not expensive and have to create an impact on your brand?

If you don’t know someone from your family or friend, it’s easy to find someone especially today that everything is online. Sites like Upwork, Freelancer, or Linkedin have thousands of expert freelancers who can help you at a minimum cost.

Here are Acabo CC, we are helping entrepreneurs grow. If you are having difficulty in finding the right one to help you craft your brand, let us know. Our services are tailored to every business owner who wants to achieve something and create an impact on the community. Here’s a deal, your budget is not a real concern here. It’s about how strong are you to pursue your business and eventually grow.

Reason #5:
Branding changes from time to time

Ok, because you think that branding changes as the time goes by, you’re bothered to spend again the next time once your brand needs retouch. Let’s be clear here. If you’re worried about your brand will be fading its sense in the long run then making a revamp is expensive, it’s wrong. Bear this in mind, once you have established a strong character of your brand in the first place, it’s hard to eliminate in the minds of your consumers.

Strong brands create a strong culture. And when there is culture, your brand blends in mutually. It has nothing to do with money, but culture does.

See how powerful branding can
do to your business?

Again, it’s not about how much you spend on your logo. It’s about how you tell your story and how you build your own culture within your business. Building your brand culture is easy as long as you have your mindset for what you look forward to in the future. Which is why it’s important  to outline your goals upon settling yourself in any type of business.

To recap, before you conclude that branding is expensive, please know that:

  • You should learn what is branding and how it impacts your business.
  • Branding is not just about a beautiful logo and amazing packaging. It’s about your story.
  • Branding is for all and not just for rich businessmen.
  • Experts are not hard to find. Learn to connect and socialize in online platforms and pitch your budget.
  • Branding changes over time but it doesn’t mean you need to spend much for a retouch.
Photo by Joshua Rodriguez on Unsplash