How to Choose the Right Marketing Agency to Avoid Overpaying

How to Choose the Right Marketing Agency to Avoid Overpaying

Striking a harmonious balance between cost and quality is paramount when selecting a marketing agency, and having the insights to navigate this journey can lead to fruitful collaborations. In this article, we will delve into three distinct categories of marketing agencies, offering practical steps to make informed decisions and ensuring transparency throughout the selection process.

Here’s what you’ll learn today:

Identifying the Three Main Types of Marketing Agencies

  1. Major Players (Premium Agencies – Local or Remote): These industry giants set premium price tags and exclusively cater to high-end clients. They provide top-notch services, leveraging their extensive resources and experience. While their rates may be higher, the quality of service matches the cost, making them an ideal choice for those with substantial budgets and lofty marketing goals.
  2. Spammer Companies: Beware of agencies that promise overnight success at unrealistically low prices. For a few hundred dollars a month, they pledge first-page Google rankings within weeks. However, such claims are often misleading and can only be achieved in extremely niche situations. It’s important to recognize these red flags and steer clear of agencies that sound too good to be true.
  3. Companies with Average Billing: These agencies compete based on the quality of their services rather than pricing. They strike a balance between cost and performance, making them an attractive option for businesses seeking value for their investment. Choosing an agency from this category often provides the best of both worlds.
choosing the right marketing agency to avoid overpaying

Steps to Selecting the Right Marketing Agency

Step 1: Request a Detailed Price List

Reputable agencies should be open about their pricing. Look for agencies that display their prices on their website or readily provide a detailed price list during the initial consultation. Transparency in pricing is a sign of trustworthiness.

Step 2: Compare Costs Across Agencies

When comparing agencies, pay attention to the cost of similar services. A prudent approach is to question substantial price discrepancies. Remember that pricing often reflects a combination of service costs and the agency’s profit margin.

Step 3: Thoroughly Discuss Details

Before finalizing a contract, engage in thorough discussions with the agency. Ensure the following aspects are covered:

  1. Monthly Progress Reports: Regular updates help you stay informed about the work being done and the outcomes achieved.
  2. Detailed Reports: Reports should provide a clear breakdown of services rendered, including the work performed, its quantity, and cost.
  3. Monthly Work Plan: Agree upon a detailed work plan for each month to align expectations and deliverables.
  4. Access to Accounts: Maintain access to your business accounts on all platforms, even if the agency is handling your campaigns.
  5. Ad Campaign Charges: Advertising campaign management fees are generally 10-15% of the budget. However, SEO services might have a higher price tag.

Ask the Marketing Agency to Craft a Clear and Understandable Monthly Reports

The monthly reports should offer comprehensive insights into the work done by the agency. For example, a report might highlight that four blog posts were written, link building efforts were executed, and website maintenance was completed during the month. This level of clarity ensures that you’re aware of the tasks performed and their impact on your marketing strategy.

Each report should begin with a succinct summary that highlights the key achievements, challenges faced, and the plan for the upcoming month. This summary serves as an executive overview, allowing you to quickly grasp the overall performance at a glance.

I’ve created a Reporting Cheat Sheet to speed-up this process. What’s in the sheet?

This Cheat Sheet encapsulates the key factors to consider what to include in the monthly report serving as a handy reference to keep you on the right track.

  • Outline guide on what to report
  • Bullet list of each important highlights
  • Simple and easy to understand report guide

Download the free cheat sheet below ↓

download free cheat sheet for the Monthly Marketing Report.

Free Resources:
Monthly Reporting Cheat Sheet

No. of Pages:

A well-crafted monthly report goes beyond data presentation; it offers a holistic view of your marketing efforts, fosters collaboration, and provides a roadmap for continued success. By including these essential components, the report becomes an invaluable tool for shaping future strategies and maximizing results.

Practical Insights

Avoiding overpayment and deception in the realm of marketing agencies requires a keen understanding of the industry’s landscape. By recognizing the types of agencies, comparing costs, and thoroughly discussing details, clients can confidently select an agency that aligns with their budget and objectives.

Transparency, clear communication, and a commitment to quality are key pillars in building successful and mutually beneficial partnerships in the world of marketing.

Always remember that the right marketing agency is not just a service provider; it’s a partner invested in your success. With careful consideration, transparent collaboration, and a commitment to leveraging data-driven insights, you’re poised to embark on a marketing journey that propels your business to new heights, especially if you’re new to digital marketing and still learning the facets of this ever-evolving industry.

What is Digital Marketing? A Simple Guide for Beginners

What is Digital Marketing? A Simple Guide for Beginners

Digital Marketing, what is this? In today’s fast-paced world, the way businesses connect with their audience has evolved drastically. Traditional marketing methods are no longer sufficient to reach and engage customers effectively.

This is where digital marketing steps in, offering businesses the opportunity to connect with their audience on a deeper level using electronic devices and online platforms. In this beginner-friendly guide, we’ll break down the basics of digital marketing, explain its importance, explore its various components, and offer tips on how to maximize its potential for your business.

What is Digital Marketing?

Digital marketing, also known as online marketing, refers to the use of electronic devices and digital channels to promote products, services, or brands to a target audience. It involves leveraging the power of the internet and digital communication to engage customers, build relationships, and drive desired actions.

Unlike traditional marketing methods like billboards or magazine ads, digital marketing takes place on computers, smartphones, tablets, and other electronic devices.

Importance of Digital Marketing

Digital marketing has become increasingly essential due to its accessibility and ability to connect with a vast online audience. With more than three-quarters of Americans using the internet daily and the global online population surpassing 5 billion, businesses have a massive potential audience at their fingertips. Here’s why digital marketing is so crucial:

  • Wider Reach: Digital marketing allows businesses to reach a global audience, breaking geographical barriers and expanding their market reach.
  • Cost Efficiency: Unlike traditional marketing methods, digital marketing offers a cost-effective way to promote products and services. It allows businesses of all sizes to allocate their budgets efficiently.
  • Measurable Results: Digital marketing provides precise metrics and analytics that allow businesses to measure the effectiveness of their campaigns in real-time. This enables data-driven decision-making for better results.
  • Personalization: With digital marketing, businesses can create personalized experiences for their audience by tailoring content and messages based on user behavior and preferences.
  • Instant Interaction: Digital marketing enables instant engagement and interaction between businesses and customers through social media, emails, and other digital channels.

Components of Digital Marketing

Digital marketing encompasses various strategies and tactics that work together to create a comprehensive online presence. Some key components of digital marketing include:

1. Search Engine Optimization (SEO)

SEO involves optimizing your website’s content and structure to improve its visibility in search engine results. The goal is to rank higher on search engine pages to increase organic (non-paid) traffic.

Example: When someone searches for “best hiking boots,” a company that sells hiking gear can optimize its website to appear on the first page of search results.

2. Content Marketing

Content marketing involves creating valuable and relevant content to attract and engage your target audience. This can include blog posts, videos, infographics, and more.

Example: A skincare brand creates a series of blog posts and videos about skincare routines and tips, providing value to their audience while subtly promoting their products.

3. Social Media Marketing

Social media marketing involves using platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience, build brand awareness, and engage followers.

Example: A local bakery uses Instagram to share mouthwatering images of their freshly baked goods, enticing customers to visit their store.

4. Pay-Per-Click (PPC) Advertising

PPC advertising involves placing ads on search engines and websites, where you only pay when a user clicks on your ad. Google Ads is a common platform for PPC campaigns.

Example: A travel agency creates a PPC campaign targeting keywords like “affordable vacation packages,” ensuring their ad appears when users search for such terms.

5. Email Marketing

Email marketing involves sending targeted emails to your audience, promoting products, sharing updates, and building relationships.

Example: An online clothing store sends out a weekly newsletter featuring the latest fashion trends, exclusive discounts, and personalized recommendations.

6. Influencer Marketing

Influencer marketing involves collaborating with individuals who have a large following on social media or online platforms to promote your products or services.

Example: A fitness apparel brand partners with a fitness influencer to showcase their activewear in workout videos and posts, leveraging the influencer’s credibility and audience.

7. Marketing Automation

Marketing automation uses software to automate repetitive tasks such as sending emails, segmenting audiences, and tracking user behavior to deliver personalized content.

Example: An e-commerce store sets up automated email workflows that send customers personalized recommendations based on their browsing and purchase history.

So, how are you learning about digital marketing so far? Let’s conclude…

Digital marketing is a dynamic and essential strategy that allows businesses to connect with their audience, build brand loyalty, and drive growth in the digital age. By leveraging a combination of tactics such as SEO, content marketing, social media engagement, and more, businesses can create meaningful interactions with their customers and achieve measurable results.

Whether you’re a small local business or a global brand, embracing digital marketing can open doors to new opportunities and help you stay ahead in today’s competitive landscape.

what is digital marketing

Ready to Harness the Power of Digital Marketing for Your Business?

Consider this: You have a passion for crafting handmade jewelry that showcases your unique artistic style. Your creations deserve the spotlight, but how can you make sure your jewelry reaches the right audience?

This is where the expertise of Acabo CC, a leading digital marketing company, comes into play.

Our team recognizes the immense potential of digital marketing and its ability to transform niche talents into widely recognized brands. Whether you’re an artisan, a tech startup, or a traditional brick-and-mortar store, our tailored strategies ensure your voice resonates with your target audience. From optimizing your online presence to curating engaging content that captivates your customers, we’re here to guide you.

Digital marketing isn’t just a passing trend; it’s a gateway to telling your story, engaging your customers, and achieving tangible business growth. If you’re prepared to elevate your brand’s visibility and embrace the opportunities of the digital realm, Acabo CC is here to help. Let’s collaborate on a digital marketing approach that showcases your uniqueness and drives results. Get in touch today, and let’s embark on this exciting journey together.

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Master Facebook Advertising: 6 Best Practices for Small Businesses

Master Facebook Advertising: 6 Best Practices for Small Businesses

Facebook advertising is a powerful tool that can help small businesses reach a wider audience and grow their customer base. However, with so many options and settings to choose from, it can be daunting for small businesses to know where to start.

This article will provide you with some best practices for mastering Facebook advertising, so you can get the most out of your campaigns.

What You’ll Learn..

6 Facebook Advertising Best Practices

1. Set clear goals for your campaigns

Before you create any Facebook ads, it’s important to set clear goals for your campaigns. What do you want to achieve with your ads? Do you want to increase website traffic, generate leads, or drive sales?

Once you know your goals, you can start to tailor your campaigns accordingly. For example, if you want to increase website traffic, you might create a campaign that targets people who have visited your website in the past.

2. Choose the right targeting options

Facebook offers a wide range of targeting options, so you can reach your ideal audience with your ads. You can target people based on their demographics, interests, behaviors, and even their past interactions with your business.

The more specific you can be with your targeting, the more likely you are to reach people who are actually interested in what you have to offer.

3. Craft compelling ad copy

Your ad copy is one of the most important elements of your Facebook ads. It’s what will convince people to click on your ad and learn more about your business.

Your ad copy should be clear, concise, and persuasive. It should also be relevant to your target audience.

4. Use high-quality images and videos

Images and videos can be a great way to grab attention and get people to click on your ad. When choosing images and videos for your ads, make sure they are high-quality and relevant to your message.

5. Optimize your budgets

Facebook ads can be a cost-effective way to reach a wider audience, but it’s important to optimize your budgets so you don’t overspend.

You can start by setting a daily budget for your campaigns. You can also use Facebook’s bidding options to control how much you’re willing to pay for each click or impression.

6. Track your results

It’s important to track the results of your Facebook ads so you can see what’s working and what’s not. Facebook provides a number of tools to help you track your results, including the Ads Manager and the Insights dashboard.

Additional tips for running Facebook Advertising

  • Use Facebook’s Lookalike Audiences to target people who are similar to your existing customers.
  • Run Facebook ads in conjunction with other marketing channels, such as email marketing and search engine optimization.
  • Use Facebook’s ad creative tools to create eye-catching and engaging ads.
  • Monitor your results closely and make adjustments to your campaigns as needed.

Facebook advertising can be a powerful tool for small businesses, but it’s important to follow best practices to get the most out of your campaigns. By following the tips in this article, you can create effective Facebook ads that will help you reach your target audience and grow your business.

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Why It’s Best to Hire Filipino Social Media Managers in the Philippines

Why It’s Best to Hire Filipino Social Media Managers in the Philippines

The Philippines is home to 1.5 million digital nomads who work as “freelancers” serving local and international clients. Most of these home-based talents are deployed in the Social Media marketing industry, thus, Filipino Social Media managers. Like most job seekers in the corporate world, the home-based jobs industry is a serious business.

According to Upwork, one of the leading platforms for online jobs, out of the 8 million virtual assistants on its platform, one million are from the Philippines. This is just for the VA positions alone.

It comes as no surprise since Filipinos are among the best nationalities who can write business English. The country also holds the highest literacy rate in Southeast Asia at 96.2%.

Why Hire Filipino Social Media Managers

If you’re a business owner who is considering hiring a Filipino Social Media Manager or Virtual Assistant, we have listed below some of the best reasons to help you decide to put your business into a good investment.

1. Filipinos have a high level of English Proficiency

As mentioned earlier, the Philippines holds the highest literacy rate in Southeast Asia with a staggering 96.2%. This means that most Filipinos are fluent in speaking and writing the English language.

A Business English Index study conducted by the California-based Global Education Corporation revealed that out of 76 countries, the Philippines attained a score of 7.11.

2. Filipinos are heavy Social Media Users

As of April 2022, the Global Web Index surveyed where people spend most and least time on social media and the Philippines ranked second in the result, next to Nigeria.

This means that Filipinos have familiarized themselves and have an innate understanding of how a social media platform works. Social Media has become a culture for Filipinos, though Social Media Managers are professionally trained and have extensive years of experience in the industry.

3. Filipinos are known for their Quality Work and Reliable Professionalism

Hiring Filipinos don’t just lessen the burden in communication because they are fluent in English, no. They are highly reliable professionals and are known by most foreign employers for rendering amazing results and excellent work ethics.

4. Filipinos are hardworking and have excellent common sense

Common sense plays a crucial role in cognition and decision-making. At work, we always encounter such situations where we don’t need a Ph.D. degree to solve common day-to-day problems.

Hiring people without “common sense” can put your business at stake. The key element in common sense on the job is the ability to see the big picture. In most jobs, the big picture isn’t getting a handle on next year’s earnings or figuring out the company’s Internet policy – although some jobs do require that kind of outlook.

No, the bigger picture usually entails seeing where your work fits into the purpose and objective of your particular piece of the organization.

5. Filipinos are respectful and trustworthy

I’ve been in the freelance industry for more than a decade already and I have encountered different types of employers and clients from different specific industries. Most of the time, especially those clients who are new to hiring virtual workers, they are hesitant to give out 100% trust to their new employees.

For example, I had a client before who didn’t want to give his Instagram password because he was afraid that maybe I will ruin his account or whatsoever. This is normal. Of course, how could you trust your business to someone you just met virtually without any idea who they are.

But because I am a Filipino and after he read reviews and blogs of other companies who have hired Filipinos, he was confident that his business is in good hands.

6. Filipinos are highly trainable and can easily adapt to your company culture

Because Filipino culture is highly influenced by Americanism historically, there is no surprise that Filipino workers can easily adapt to the culture of their foreign employers. This, however, is not just limited to the American employers. Filipinos are behaviorally flexible and can easily fit into anyone’s shoes – personally and professionally.

Most Filipino social media managers who seek opportunities online aren’t “just” employees. They are professionals who have extensive years of training in their field before they decided to go full-time freelancers online, especially during the pandemic.

7. Filipino Social Media managers are not expensive

This is the number reason why a lot of foreign companies hire Filipino social media managers so they can save a lot of money.

The average salary for social media managers in the US is $71,177/year or roughly $5,931.42/month. While in the Philippines, the average salary for social media managers is $7,293.28/year or around $600/month.

One month’s salary for a social media manager in the US is already one full year’s salary if you hire someone from the Philippines – the basic salary.

However, there are some talents that you can’t pay this low. Many Filipino freelancers are earning higher depending on experience and level of expertise.

8. Filipinos are born creative and resourceful

Creativity and resourcefulness are particularly in-demand in the field of Social Media management. Hiring employees with these skills is crucial because the internet is bombarded with gazillions of content every day and it’s important that yours excel in the eyes of your target audience.

With a good Filipino social media manager who has a keen eye for creativity, your company is a step higher than your competitors.

Top view of a desk with laptop and a hand. filipino social media managers

How to find the best Filipino Social Media Managers from the Philippines

The following is the list of online platforms where the best of the bests social media managers in the Philippines are lurking for their next social media gig.

Hire your next Rockstar

Social Media Manager today!

With Acabo CC, your next hire is guaranteed. Why spend more money on hiring an in-house Social Media Manager when you can hire an excellent one without needing them to report in the office?

If you need help in finding the best Social Media Manager from the Philippines to work on your social media projects, you can use the “Contact” button above. I will respond to you once your message is received.

5 Reasons Why Logo is So Important for Your Small Business — Learn the Key Benefits

5 Reasons Why Logo is So Important for Your Small Business — Learn the Key Benefits

Small-time business owners often neglect the idea of having a logo for their startup business. This is because they do not understand how it impacts and what wonders can it do to their business. This is why it’s so important to know and learn what are the key benefits of having a professionally designed logo.

What makes professionally designed logo?

A professionally designed logo is a well-thought, thoroughly processed design. It’s not just a mere symbol or a character that has no underlying meaning. A professional logo is a product of a highly technical process and deep understanding. It brings out the real message and identity of the brand. It speaks volumes, even the colors, and the typography.

There are two types of logo designs: Descriptive and Non-descriptive. And you may ask, what’s good for my business? And how can I maximize it? Let’s discuss it further.

Below are the 5 reasons why the logo is so important for your small business.

5 reasons why logo is so important

1) Catches up great impressions

A well-thought-designed logo doesn’t just look good in everyone’s eye, it creates a strong impression. And in business, strong impressions lead to great deals. This is what all business owners aim for — to gain great deals. Why miss the opportunity?

Did you know that 86% of small business owners who started their own brand do not include logos in their business plan? And most of them fail.

2) Proof of legitimacy and professionalism

With a strong brand impression, people will not get hooked on eye-worthy colors and shapes. People do business with people who have a strong presence of professionalism, and a good logo can do this trick.

The logo is one of the most crucial elements in marketing and this people often forget and misunderstood it. In my previous post, I shared common business mishaps small-time business owners do.

Read: Small-time business owners think branding is expensive, 5 Reasons Why It’s Wrong

3) Adds authenticity

In an article published by Entrepreneurs magazine, businesses that lack authenticity will fail. This is because, with the advent of social media platforms, people are bombarded with a lot of shitty information that impacts their buying behavior.

With that, people want brands that are authentic where they can easily connect themselves with. This is why influencer marketing is such a trend in the digital marketing arena. Now, you would ask, “How does this connect with my logo?”

Let’s go back to #1, a professional logo ‘catches up great impression.’ By that, it means when you have a strong brand online people will follow you and because you have utilized your presence very well, very likely people will get engage with your brand.

4) Builds emotional attachments

A carefully crafted logo attached to all your branding builds a hefty of emotional attachments to your target audience. Think about Coca-Cola, McDonald’s, Jollibee. Can you feel that sense of emotion by just merely looking at their brand label or by just reflecting on reading its names? Can you feel that happiness? Can you feel that love? Can you feel that childhood in you? Yes.

5) Makes your brand standout

First and foremost, your logo is the face of your business. No one wants an ugly face, so, is your business. If your logo is that bad, no one wants to deal business with you. That’s really harsh talk there.

In today’s modern marketing, design is a crucial part of all your marketing strategy and that includes a good logo taste. We are in an era where information and design are so easy that many people get it so irrelevant. And because every bit of information is everywhere and is basically free, business owners tend to get hooked on that snares of irrelevant design principles and myths.

Without carefully studying the in-depth process of logo design and how it impacts the core of every business, a logo can be a huge factor in putting your business into the dump.

So, what logo design should I choose? Descriptive or Non-Descriptive

A study of around 600 logos shows which kind is the most effective – descriptive or non-descriptive logo. This study will help us identify which type of design is suitable for the kind of business we’re into. Let’s take it a little deeper.

Read the full script of the study here.

What is a descriptive logo?

It’s a design that includes textual or visual design elements or a combination of two that clearly communicate the type of product or service a brand is marketing. In other words, it’s a type of logo design that says what it sells.

A great example is the logo of Burger King. The name “Burger King” is sandwiched with two burger buns. They sell burgers, so they are King on it. And their logo says it all.

burger king logo

What is a non-descriptive logo?

The non-descriptive logo is a type of identity design that doesn’t give any hint of what the company does. The elements on the design usually do not relate to what services it offers, sells, or buys. Some called it abstract logos.

Think about Coca-cola. If this brand isn’t famous, can you see any drinks there? Can you think anything that it’s a soft drink? No.

coca-cola logo

What’s should I choose

Since you are just starting your business, the most common and highly recommended for startup businesses is descriptive logos.

According to the study, descriptive logos are effective for startups as this type of logos needs no further explanation to the brand message your business wants to convey. Let’s go back to the Burger King identity. It’s obvious that they sell burgers and they want to be King for that. That’s pretty much it.

In my five years creating identity for brands, what I saw as effective for small businesses is descriptive.

While descriptive logos are really obvious, non-descriptive tends to be more abstract in nature and are more popular for famous, established brands. Why? Because this type of logos gives a more unique identity and that exactly relates to the type of business they are doing.

Still undecided and confused about what to take on upscaling your business logo?
Do you need help in deciding what proper design type? Or need someone to talk about your business upgrade? What are your plans? Let’s talk.

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