Facebook Removes Some Detailed Targeting Options: How Will It Affect Your Business

Facebook Removes Some Detailed Targeting Options: How Will It Affect Your Business

Facebook just recently announced the removal of some Detailed Targeting Options in the ad set level menu of the Facebook Ads Manager. If you are one of those who is worried about this huge update from Facebook, you are not alone.

Many business owners, especially the small-time startups that rely on Facebook advertising are so affected by this new update. They are worried that maybe, like the iOS 14 Update, it will greatly affect the performance of the campaigns that yielded a negative impact on their business.

But before we will dive deeper into the effect of the new Facebook update, we will first understand what detailed targeting is and how important it is for your business – if you are using Facebook advertising.

Whats is Facebook Detailed Targeting

Facebook Detailed Targeting is Facebook’s targeting option to maximize the number of audiences and to help you refine the exact group of audience you want your ads to be shown. Facebook determines this option through keywords that are dependent on your type of business.

For example, if you are selling scented candles, you want your ads to be shown to people who are interested in scents, perfumes, candles, or home fragrances. With the right settings of your targeting, your ads will be shown to the exact people that you want to reach.

Why Detailed Targeting is Important

If you tried running Facebook Ads, or any type of ads, you know exactly how targeting works and why it is important to tick the correct dot. With proper targeting, you lessen the risk of spending much of your ad budget. And, with proper targeting, you’ll likely generate positive results – greater conversion value.

Meaning, with your targeting properly set up in place, you could spend less and generate more sales.

How the Removal of Some Detailed Targeting Options in Facebook Will Affect Your Business

Now that you already have a rough idea of how targeting works and its importance, you wonder how your business will be affected by the new Facebook update.

Facebook did not remove the entire targeting options. They only remove some keywords that they believe are “sensitive.” This is in line with Facebook’s focus on achieving a “safer” social media platform for everyone.

An update published by Facebook, says, “we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.”

This means that detailed targeting keywords that relate to specific sensitive issues, groups, religion, or sexual orientation will no longer be available in the ad setting options – starting January 19, 2022.

What are the keywords not accepted in Facebook detailed targeting

In the recent Facebook update announcing the removal of some detailed targeting options, they did not include a list of unacceptable keywords. However, when some of those keywords are used in your existing ads, they will be highlighted in orange and you will receive a warning saying you need to edit or rectify these affected campaigns.

As you can see in the screenshot above, those keywords with warnings are examples of the detailed targeting that Facebook removed from their system.

Facebook has not released any specific keywords, they only specify to remove targeting that relates to sensitive issues as I have mentioned above.

How to properly target an audience without Facebook detailed targeting?

Now that Facebook removed some detailed keywords that are used to target narrowed audience, I have listed here the things you can do to reach a maximum audience without hurting Facebook algorithms:

  • Use broad targeting. The default Facebook targeting option. A lot of advertisers are using this since the inception of Facebook ads. Now, if you’re worried if your ads will be shown to people who are not your potential buyers or people who are out of your league, Facebook’s algorithms is highly sophisticated that it can identify if a person is interested in your product or not.
  • Target with Custom Audience. The custom audiences are the people who have already interacted with your business in the past. They can be from any of your social media posts, blogs, or YouTube videos. It’s easy to target these people without needing to use any keyword.
  • Maximize the Look Alike Audience. Facebook Lookalike audience are people who are similar to those that have interacted or have done a major event on your website or social media. Facebook really does a great job of collecting customers’ data and segregating it according to category. For example, you can create a Lookalike audience using the “Purchase” event. This means that Facebook will target those people who are similar to those who have already purchased from you in the past. Take note that the people that Facebook will be targeting are new people. Meaning fresh leads.
  • Location Targeting. If you want to target people in a specific location. Just set the audience to a specific country, city, or territory.
  • Use Non-sensitive Keywords. Facebook did not say you can’t use any words or the detailed targeting is no longer available. No. The option is still there, only the sensitive keywords are not reusable. How can I use keywords then? Just find keywords that you think are relevant to your business and you’re good to go.

Bonus tip: Just use the most relevant keyword

If you are using specific keywords that Facebook has already removed, you can try the most maximizing the keywords Facebook suggests during your ad set setup. You can also use other keyword research tools like SEMrush or Google Trends.

If you have more questions or want to share something about this new Facebook detailed targeting update, please leave a comment below.

Coronavirus: 3 Practical Ways to Be Productive Online

Coronavirus: 3 Practical Ways to Be Productive Online

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment.  Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness. Because this virus is highly contagious, people needs to isolate at home. Some, no work no pay. If you are one of those people affected by this tragedy and is looking for new ways to earn money, please read on.

Globally, as of 2:00am CEST, 14 April 2020, there have been 1,848,439 confirmed cases of COVID-19, including 117,217 deaths, reported to WHO.

Visit WHO’s realtime updates about Coronavirus pandemic, here.

The world has been warned. Confirmed cases of the virus infection is still rising worldwide. Hence a total lock-down for almost every country. No doubt jobs of all types of industries are affected as people are required to stay at home.

Because of the lock-down, thousands have lost their jobs, many companies shut down, and for those lucky ones, forced to work from home. The pandemic has made working from home a new normal. But for those who lost their jobs, the virus is not the real threat – the food is.

Adapting the real
pandemic (not the coronavirus)

Since thousands of companies have shut their operations down because people are forced to stay at home for quarantine, the viral pandemic is not the real threat especially for the low-wage earners.

Luckily if you’re someone who is stuck at home and is finding a new way to sustain your expenses while being quarantined, I’m hoping this post can help you. I’ll be sharing easy-to-follow actionable ways on how to become productive when you’re stuck at home locked-down. All you need is just an internet connection and a computer or a laptop. Please follow the specific guide below.

Disclaimer: Acabo CC is not in any way related/affiliated to the links provided in this posts. If for instance, some links suggested herein offer purchase/s, Acabo CC won’t earn any commission, whatsoever. Links provided are for reference and educational purpose only.

5 Actionable Ways on How To Become Productive During Coronavirus (Covid-19) Pandemic Lock-down

1. Create an Upwork profile

Upwork is one of the world’s best leading freelancing platforms. It’s free and easy to join. Thousands of jobs are posted on Upwork from almost all types of industries around the globe.

How to create an effective Upwork profile:

  • #1. Complete your profile
    with all the necessary information about you and your professional background. Include a professional looking profile photo, preferably a clear colored frontal headshot. Please don’t use selfie. Employees don’t hire people with no personalities attached on their profiles. Like hey, who wants to talk with ta ghost?
  • #2. Showcase you special skill.
    Upwork has a feature where you can create a special page on your profile that showcases your best skillset. Example: Graphic Design. In this page you can write compelling paragraphs that highlight what sets you apart from other job seekers about Graphic Design jobs. You can also specify an amount you charge per job done.
  • #3. Verify your Upwork profile.
    Earn that magic “blue tick” next to your name. When your a verified Upwork freelancer, companies will not hesitate to contact you and ask for proposals. Sometimes a verified profile saves you a lot of ‘connects.’ Connects are virtual tokens on Upwork used by freelancers to submit proposals. To verify your profile just follow the instructions under settings. Upwork will asks you personal documents that prove your identity. Then a one-on-one video call from one of Upwork’s representative.
  • #4. Upload a compelling portfolio.
    But, I tell you, if you’re worried because you are just starting out and you don’t have a portfolio yet, don’t be sad. You are not required to create one. Just be honest on your profile. Tell the world why you don’t have a portfolio.

2. Join free training and workshops by Google

Jumpstart you career by getting certified at Google. If you’re someone looking to expand or learn more about earning a sweet spot in digital world, Google offers free training and workshop for those people who are interested not just about digital marketing but a wide range of digital courses – the Learn with Google program by Google.

To join is easy and courses are offered in modules. So you have the freewill to choose your convenient time. Good thing is, after completion you’ll get a certificate from a monster tech company – Google.

What are the free courses offered by Google:

  • Fundamentals of Digital Marketing
  • Content Marketing
  • Basic to Advanced E-commerce
  • Understanding the basic of Machine Learning
  • Improving online business security
  • Effective networking
  • Intro to digital well-being
  • Public speaking
  • Social psychology
  • Learning Google cloud technology
  • Online advertising
  • Elements of Artificial Intelligence
  • Customer segmentation and prospecting
  • Fundamentals of Graphic Design
  • Business writing
  • Introduction to Cybersecurity
  • and many more…

Please note that some of these courses are offered for free but certificates are paid. To check paid certificate courses, please visit here. For courses with free certificates, please redirect here.

A certification is a great way to make your CV shine. It shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world.

3. Start an E-commerce store on Shopify
(dropshipping business)

You might have heard about dropshipping, right? Coronavirus does not infect dropshippers. (Kidding). And maybe, you think it’s hard and it needs a lot of money to start with. If you think that way, you are wrong. You don’t need to have a lot of money to start a dropshipping business online. All you need is just an internet and heart for your business. Money is important, but you don’t need a lot. 100 – 150$ is enough.

Easy steps to start a dropshipping business on Shopify:

  • #1. Find winning products
    It’s important to choose products that are highly salable online. Products that people are mostly interested with. Products that people can’t easily find in local stores, especially now that most of the stores are closed due to the coronavirus pandemic. To do that, I recommend checking Amazon’s best seller page. This way, you’ll be able to understand what products people are usually buying online.

    Other platforms to check what products are highly sold online are: Alibaba, AliExpress, Wish, and Ecomhunt. Choose at least five or more products. After choosing products, check if that product you chose is trending online. Check it by typing keywords related to that product on Google Trends. This way, you’ll know which products people are searching online. Choose products are reserve this for later.
  • #2. Choose a unique name for your store
    Choosing a name for your store is crucial as it affects your marketing in the future. Store names that are name appropriately can make a long way for your e-commerce success. Choose a name for your store that relates to the product you are selling. It should be unique and easy to remember.

    Example, if you are selling kitchen gadgets, create a name that when people read it, they’ll know what you are selling even if they don’t see your products – say, KitchenKits or simply Kitchen Gadgets. Remember that your store name will also be the your website address if you choose to have an own domain. Let’s say kitchenkits.com.
  • #3. Create a Shopify account
    Creating a Shopify account is basic as elementary. Just go to Shopify website and create your account. From there, get familiarize how to configure your store and start creating. There hundreds of helpful videos on Youtube for you to go with.
  • #4. Import your products from AliExpress
    Now, take the product list that you’ve done in step 1. Go to Apps on Shopify and install Oberlo. From Oberlo, go to AliExpress and search your products. This part is tricky as you have to choose products from good suppliers. Tip: Select products that have high numbers of order. You can see it under product description on AliExpress.

    After choosing your products, start importing it to your Shopify store. On Shopify store, configure your design. Don’t worry Shopify is very easy to design. You don’t need an experience in web design and development here as long as you know how to read.
  • #5. Launch your store and start selling!
    After you finished choosing and importing your products to your Shopify store, it’s now time to buy your domain name. This time, you need money for the domain and hosting for using the Shopify platform. Domain registration on Shopify is only 16$. For hosting they offer a minimum fee of 29$ per month. As of now, due to Covid19 pandemic, you can use Shopify platform FREE for 3 months.

Related Readings: 7 Practical Reasons Why You Need a Website for Your Business Today

As you can see, there are hundreds of ways on how to be productive during coronavirus lock-down. Don’t get this pandemic fool you. It’s just a virus and you are human. You have the internet and you are stuck there ranting nonsense.

Feels so overwhelmed
with too much information?

At this very moment, you might be feeling so overloaded with what you have just read. I got you. Starting an online business or looking for opportunities online is not an easy step to take. It needs a lot of thinking and it’s not as easy as 1-2-3. For that reason why I am writing this is I want to help you get started.

Do you want to find jobs online and work at home?

Are you planning to start an e-commerce business?

Do you have an online business but it’s not really taking off?

Hopefully, this coronavirus lockdown will soon be over. Whatever you have, a business, a plan to work at home, I’m willing to help you figure out how and where you can start. If you have Facebook, just message me on our page, Acabo CC, and there we will talk. Or, you can fill-in this simple form and just tick the “General Consultation” button so I know you’re this super excited person who wants to take a leap in life. Or! And, you can also drop a comment below. Let’s see how far we can go. See you there, and let’s get this rock on!

7 Practical Reasons Why You Need a Website for Your Business – Year 2020

7 Practical Reasons Why You Need a Website for Your Business – Year 2020

It doesn’t matter if your business is small or you own a large enterprise. The truth is, you need to scale up your game. Now, many people are asking, ‘Do I need a website for my business?’ In this post, I’ll be sharing with you 7 practical reasons why you need a website for your business.

So, you have probably read a lot about this for I suppose you are searching on this topic because you are confused about whether you need to have a website for your business or not. No worries, without further ado, here are the 7 super practical reasons why you need a website for your business. Here we go.

7 Practical Reasons Why
You Need a Website for Your Business

1. Around 2.05 billion people worldwide purchase goods online

The growth of online shopping is simply impressive. The projections of Statista, a leading global business data platform, in the rise of eCommerce, online shoppers are expected to hit over 2 billion, this year, 2020. This number is so crazy. Why won’t you take of this market advantage?

The world’s population is expected to rise by around 8 billion by 2021. So, the 2 billion online shoppers make 26.28% of the world population. It means that one out of every four people you see or your friends is an online shopper. Yes?

2. Website creates confidence to your customers

Think about it. Would you trust a business without a website? Supposed you have social media pages – Facebook, Instagram, Twitter, Linkedin – but many people don’t just rely on their trust on these platforms. Especially when these platforms are a den of irrelevant information and fake news. A website breaks these norms.

Illustration from Statista.

The 1.8 billion websites shown in Statista data (from 1993 to 2019) are projected to surge at 2% by the end of 2022. Thousands of this websites are your competitors. This data is enough to convince business owners, like you, to settle your business in the digital arena.

In today’s digital-savvy consumers, businesses should take a leap to adapt to the evolving behavior of the buying market. For some uncertain reasons, many customers don’t just give a damn to products from businesses without a website. I have a friend who is addicted to online shopping and I asked him, “Do you buy from Instagram or anywhere else?” He said, “No. I always buy directly on the company’s website.”

3. Your business will show up in Google search

Today, everyone uses Google to search products or companies on the internet; and or pretty much everything. Let’s say, for instance, a friend recommended your product to another friend because it’s great but he forgot the name. The tendency is, that friend would type into Google about his possible guess about your company. The problem, you don’t have any business presence online, his search turns to 0 results. Instead, he found something similar. You lost the opportunity.

Study confirms that around 81% of online shoppers try to do some research before buying a product online. Seriously, I’m also doing this myself. I’m not an avid online buyer but when I do purchase online, I make sure I carefully studied the product including the company to see if it has a good reputation.

See? A website is not just a “www” and your business name with “.com.” It’s your face on the internet. It’s the virtual body and soul of your company where customers can find you when you’re far from them. It’s where customers can reach you when you’re literally out.

4. The Website delivers strong marketing messages

You can be pretty much of your own. You can control your own narratives with your website. In business, we can’t deny the fact that there are some people who want to malign the reputation of your business, especially in social media. Whether it’s about your product, your services, or your staff. How will you counteract these circumstances? Blogs.

By blogging, as I said, you can control your own narratives. You can tell the world your real stories. You can even create an empire of your customers who love your products or services.

Reports say that B2B companies that regularly blog receive around 68% more leads monthly than those companies that do not. A research found out that 57% of marketers gained customers through their blogs and you can only do blogs if you have a website.

5. Website promotes goodwill among your customers and prospects

Your website can be a bridge of a solid community within your market. There are many companies that have turned their website into a social machine where customers can create an online profile and interact with other customers. For owners, this serves as a strong signal to potential buyers.

With a website, you can position your self and stay in control of your brand. It acts as a channel of communication and it can help shape the online perception of your business in a way that other social media platforms cannot provide.

6. Website is not expensive and it’s not hard to have one

The reason why many business owners hesitate to get a website for their business is that they think it’s expensive and they think they need to have a degree in computer engineering to have one. This is wrong. In my previous blog, I wrote Small Businesses Think Branding is Expensive, It’s Wrong. I explained there why it’s wrong.

There are many web development companies that offer minimal cost for building your website. Some agencies offer flexible prices. And if you think of hiring a web developer, it’s not as high as you think. Most companies, especially in the US, Australia and Canada hire web developers remotely so they have the option to pay the cost according to their planned budget – hourly or full time.

For small businesses, you can start a standard plan at a hosting provider of your choice for as low as $3 per month. For medium to large enterprise, you can start with around $6-10 per month. However, these standard hosting plans are just basic. Many web hosting providers offer free domain along with your purchased plan. This is all you need for now.

If you need more advice on how to start a low-cost website, or if you’re confused about hosting plan and which provider is best for your business, please schedule your free assessment with me. Or email me directly at [email protected] I’d be happy to help you.

7. Website makes more money for your business

A website is not just the virtual face and body of your business, it’s a money-making machine. In the rise of eCommerce integration to business websites, it’s an addition to your actual store.

PipeCandy, a global research analytics platform that tracks eCommerce landscape, estimated in 2019 that there are between 2 million and 3 million e-commerce companies around the world. The statistics show that more and more companies are turning their websites to eCommerce to make more money apart from a typical store income.

In summary, the 7 practical reasons why you need a website for your business are:

  1. Over 2 billion people are purchasing goods online every single day. It’s time to play the game.
  2. Your website is the face of your business in the online world.
  3. You need to show up on Google search results so when people key-in your business name you’re there.
  4. A website is your marketing machine. If you spend on flyers and posters, spend to have a website.
  5. Many customers do research about the product before they purchase, be ahead of your competitors.
  6. It’s not expensive to have a website. There are countless options in the corner.
  7. Your website can be a money-making machine with eCommerce.

Still not convinced if you need a website for your business? Here are some key points to think about:

  • We’re already in an era where cars can fly. Why are you still on black-and-white?
  • Business is a world of competition. You need to get ahead to win the game.
  • Every business needs marketing, a website is the most effective and the best tool to have one.
  • Maximize the power of the internet to leverage the potential of your business.
  • The website is not as expensive as you think, but you still need to invest.
why you need a website for your business

Bonus: Simple Steps on How To Have a Website

Having a website for your business is very simple. You don’t need to have a computer degree to get one. The steps below are for business owners who have little to no knowledge about websites. Please follow these simple steps:

Step 1: Get ready with your domain name.

A domain name is usually the name of your business. It’s the name you’ll register (let’s talk about it later) to have a website address. For example, your business name is “Sylvia Clothing.” When you register this as a domain it will become “sylviaclothing.com” Domain is very important in getting a website for your business.

Step 2: Choose a web hosting plan.

What is a web hosting plan? Web hosting is a service that allows businesses, like yours, to create websites or web pages onto the internet. After you’ve purchased a web hosting plan, your website will be stored or hosted in high-end special computers called the server. Once hosted, your customers or the public can now view your website on the internet using your domain name.

Step 3: Buy the hosting and register your domain.

Doing this, you need to choose which provider is best for you. My personal recommendation is to go with this top 3 hosting providers, Godaddy, Bluehost, Hostgator. (Not affiliate links). Each of these providers have different hosting packages. It’s all up to you to choose which one is best for you.

Please note that these are only recommendations and I hold no affiliation to these links. Actually, you can also have the option to choose other hosting providers where you’re comfortable with. To register the domain and hosting plan, just follow the instructions stipulated with your chosen provider.

Step 4: Setup your website. And boom. You’re done!

This is the tricky part. But don’t worry, most hosting providers like Godaddy, has built-in website builder on all their packages. The builders are usually drag-and-drop that a sixth-grader can easily follow. All you have to do is just prepare first all the contents that you want to put on your website.

Checklist: What are the contents you need to prepare when setting up your website?

  1. Your company logo. Prepare all necessary formats and sizes (JPEG, PNG recommended).
  2. Your company profile. This is for the about age.
  3. Photos and descriptions of products if you plan to set up a store.
  4. Necessary contact details and address, including social media and others.
  5. Others: Testimonials, FAQs, Employees’ Bio, Policies, etc. (Optional).

There you go, you’re all set and you already have the key as to why you need a website for your business!

I hope you find this post helpful and if you have something to add relevant to this topic please don’t hesitate to comment below. And also, suggestions for the next post are welcome. If you need someone to guide you through the process of getting a website for your business, don’t hesitate to contact me.