Why It’s Best to Hire Social Media Managers in the Philippines

Written by Syed Qassim
Syed Qassim is the founder and the Content Chief Editor of Acabo CC. He mastered the art of branding, copywriting, web development and digital marketing for more than eight years. Follow him as he shares his expertise in marketing, business and design.
Published on June 28, 2022
You are reading: Why It’s Best to Hire Social Media Managers in the Philippines

The Philippines is home to 1.5 million digital nomads who work as “freelancers” serving local and international clients. Most of these Filipino home-based talents are deployed in the Social Media marketing industry. Like most job seekers in the corporate world, the home-based jobs industry is a serious business.

According to Upwork, one of the leading platforms for online jobs, out of the 8 million virtual assistants on its platform, one million are from the Philippines. This is just for the VA positions alone.

It comes as no surprise since Filipinos are among the best nationalities who can write business English. The country also holds the highest literacy rate in Southeast Asia at 96.2%.

Why Hire Social Media Managers in the Philippines

If you’re a business owner who is considering hiring a Filipino Social Media Manager or Virtual Assistant, we have listed below some of the best reasons to help you decide to put your business into a good investment.

1. Filipinos have a high level of English Proficiency

As mentioned earlier, the Philippines holds the highest literacy rate in Southeast Asia with a staggering 96.2%. This means that most Filipinos are fluent in speaking and writing the English language.

A Business English Index study conducted by the California-based Global Education Corporation revealed that out of 76 countries, the Philippines attained a score of 7.11.

2. Filipinos are heavy Social Media Users

As of April 2022, the Global Web Index surveyed where people spend most and least time on social media and the Philippines ranked second in the result, next to Nigeria.

This means that Filipinos have familiarized themselves and have an innate understanding of how a social media platform works. Social Media has become a culture for Filipinos, though Social Media Managers are professionally trained and have extensive years of experience in the industry.

3. Filipinos are known for their Quality Work and Reliable Professionalism

Hiring Filipinos don’t just lessen the burden in communication because they are fluent in English, no. They are highly reliable professionals and are known by most foreign employers for rendering amazing results and excellent work ethics.

4. Filipinos are hardworking and have excellent common sense

Common sense plays a crucial role in cognition and decision-making. At work, we always encounter such situations where we don’t need a Ph.D. degree to solve common day-to-day problems.

Hiring people without “common sense” can put your business at stake. The key element in common sense on the job is the ability to see the big picture. In most jobs, the big picture isn’t getting a handle on next year’s earnings or figuring out the company’s Internet policy – although some jobs do require that kind of outlook.

No, the bigger picture usually entails seeing where your work fits into the purpose and objective of your particular piece of the organization.

5. Filipinos are respectful and trustworthy

I’ve been in the freelance industry for more than a decade already and I have encountered different types of employers and clients from different specific industries. Most of the time, especially those clients who are new to hiring virtual workers, they are hesitant to give out 100% trust to their new employees.

For example, I had a client before who didn’t want to give his Instagram password because he was afraid that maybe I will ruin his account or whatsoever. This is normal. Of course, how could you trust your business to someone you just met virtually without any idea who they are.

But because I am a Filipino and after he read reviews and blogs of other companies who have hired Filipinos, he was confident that his business is in good hands.

6. Filipinos are highly trainable and can easily adapt to your company culture

Because Filipino culture is highly influenced by Americanism historically, there is no surprise that Filipino workers can easily adapt to the culture of their foreign employers. This, however, is not just limited to the American employers. Filipinos are behaviorally flexible and can easily fit into anyone’s shoes – personally and professionally.

Most Filipino social media managers who seek opportunities online aren’t “just” employees. They are professionals who have extensive years of training in their field before they decided to go full-time freelancers online, especially during the pandemic.

7. Filipino Social Media managers are not expensive

This is the number reason why a lot of foreign companies hire Filipino social media managers so they can save a lot of money.

The average salary for social media managers in the US is $71,177/year or roughly $5,931.42/month. While in the Philippines, the average salary for social media managers is $7,293.28/year or around $600/month.

One month’s salary for a social media manager in the US is already one full year’s salary if you hire someone from the Philippines – the basic salary.

However, there are some talents that you can’t pay this low. Many Filipino freelancers are earning higher depending on experience and level of expertise.

8. Filipinos are born creative and resourceful

Creativity and resourcefulness are particularly in-demand in the field of Social Media management. Hiring employees with these skills is crucial because the internet is bombarded with gazillions of content every day and it’s important that yours excel in the eyes of your target audience.

With a good social media manager who has a keen eye for creativity, your company is a step higher than your competitors.

How to find the best Social Media Managers in the Philippines

The following is the list of online platforms where the best of the bests social media managers in the Philippines are lurking for their next social media gig.


Hire your next Rockstar

Social Media Manager today!

With Acabo CC, your next hire is guaranteed. Why spend more money on hiring an in-house Social Media Manager when you can hire an excellent one without needing them to report in the office?


If you need help in finding the best Social Media Manager from the Philippines to work on your social media projects, you can use the “Contact” button above. I will respond to you once your message is received.

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